Connect Nevada Residential Technology Assessment Results

2 Survey Overview and Summary of Results Survey Overview: Between October 30 and November 26, 2013, Connect Nevada conducted a random digit dial telephone survey of adult heads of households across the state of Nevada. This sample included 200 adults age 18 or older who were contacted via cellular phones and 1,004 adults who were contacted via landline telephone. Once the respondent agreed to participate, these surveys took approximately eleven (11) minutes to complete. Connect Nevada conducted the surveys in English and Spanish. Connect Nevada set quotas by age, gender, and county of residence, and weighted the results to coincide with 2012 United States Census Population estimates. The effective post-weighting margin of error = % at a 95% level of confidence for the statewide sample. As with any survey, question wording and the practical challenges of data collection may introduce an element of error or bias that is not reflected in this margin of error. Survey methodology, survey instruments, and initial results were peer reviewed by Dr. Mingjie Sun of Iowa State University.

Nevada Technology Adoption Summary Q: Do you have an Internet connection at home? and Q: Which of the following describe the type of Internet service you have at home? (n=1,204 NV residents) Source: 2013 Connect Nevada Residential Technology Assessment Percent of all Nevada residents 3

National Average* Home Broadband Adoption Trends Q: Do you have an Internet connection at home? and Q: Which of the following describe the type of Internet service you have at home? (n= 1,200 NV residents in 2010, n=1,202 NV residents in 2011, n=1,201 NV residents in 2012, and n=1,204 NV residents in 2013) *Source: Pew Internet and American Life Project Home Broadband 2013 Released August 26, 2013 Source: Connect Nevada Residential Technology Assessment Percent of all residents 4

Home Broadband Adoption by Demographic Q: Do you have an Internet connection at home? and Q: Which of the following describe the type of Internet service you have at home? (n= 1,200 NV residents in 2010, n=1,202 NV residents in 2011, n=1,201 NV residents in 2012, and n=1,204 NV residents in 2013) Percent of all Nevada residents Source: Connect Nevada Residential Technology Assessment 5

Trends in Main Barriers to Home Broadband Adoption Among non-adopters of home broadband service Q: Which one of these is the main reason why you do not subscribe to home Internet service? and Q: Which one of these is the main reason why you do not subscribe to home broadband service? (n=1,830 NV residents without home broadband service in 2011 and n=245 NV residents without home broadband service in 2013) Source: 2011 Connect Nevada Non-Adopter Technology Assessment 2013 Connect Nevada Residential Technology Assessment 6

Mobile Internet Usage Trends Percent of all residents Source: Connect Nevada Residential Technology Assessment Q: Which of the following describes the type of Internet service you have at home?, Q: On your cell phone, do you subscribe to a plan that allows you to access the Internet?, Q: When you are at your home, which of the following devices do you use to access the Internet?, Q:At what locations outside of your own home do you use the Internet?, Q: How often, if ever, do you go online using your cell phone?, and Q:On your laptop computer, do you subscribe to a mobile wireless service that allows you to access the Internet through a cellular network? (n=1,200 NV residents in 2010, n=1,202 NV residents in 2011, n=1,201 NV residents in 2012, and n=1,204 NV residents in 2013) 7

Findings New to 2013 Source: 2013 Connect Nevada Residential Technology Assessment 25% OF PARENTS WITH SCHOOL-AGE CHILDREN SAY THEIR CHILDS SCHOOL PROVIDES A LAPTOP OR TABLET COMPUTER TO USE $2,216 ONLINE SHOPPERS SPEND AN AVERAGE OF $2,216 PER YEAR ON PURCHASES MADE VIA THE INTERNET 32% OF WORKING-AGE ADULTS WOULD HAVE DIFFICULTY WITH DIGITAL SKILLS THAT ARE OFTEN REQUIRED BY EMPLOYERS 86% OF VETERANS SUBSCRIBE TO HOME BROADBAND SERVICE 57% OF PARENTS SEE A POSITIVE IMPACT ON THEIR CHILDS EDUCATION WHEN THEIR SCHOOL PROVIDES A LAPTOP OR TABLET COMPUTER 8

9 Sustainability Introduction History of the project Partnerships Connected Project Highlights Mapping: How it works, what value it offers and list of available maps Research: How it works, highlights of findings Planning: Connected Program: Over view (# of participants etc) Summits Findings-Statewide Overall Infrastructure Issues (broad overview) State Departmental Needs Education Corrections Health (Medical/Behavioral) Libraries Tribal Public Safety Economic Development

10 Sustainability (2) Findings- Local Methodology Challenges Master Score Board Ongoing Projects Successes Proposal Scenario 1: Mapping Only Scenario 2: Mapping and Research Scenario 3: Full Staffed Broadband Office (Mapping, Research, and Planning) Appendix : Letters of Support Appendix : 1 pagers for specific audience members (why broadband should matter to me)

11 Summit 2014 Workshop based Locations North South Dates (9/15 9/17)