Communicating Regional Policy

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Presentation transcript:

Communicating Regional Policy 2014-2020 Ana-Paula Laissy Head of the Communication Unit European Commission Directorate-General Regional and Urban Policy Prague, 22 -23 May 2014

Telling the Story

Comic book

A reformed Cohesion Policy for Europe

INFORM network results 2007-2013 Sharing knowledge, exchanging good practices: List of Beneficiaries

INFORM network results 2007-2013: Open project days

INFORM network results 2007-2013: Social networking

INFORM network results 2007-2013: numerous contributions to Panorama

INFORM network results 2007-2013: 10th anniversary celebrations

INFORM network results 2007-2013: Operational programme website

INFORM network results 2007-13: Cohesion policy portal with project examples

Challenges ahead : PA adoption + OP launch event

Challenges ahead : Continuous publicity by MAs& beneficiaries / Campaigns

EuroPCom conference EuroPCom conference: 15/10/2014 - 16/10/2014 Brussels European Public Communication Award 2014 http://www.cor.europa.eu/en/events/europcom/Pages/europcom-2014-conference.aspx

Thank you for your attention! Continuous publicity (campaigns, AV material, competitions, exhibitions, billboards, posters, media relations, etc.)