NeuStar Serve the needs of specific communities of interest –Telecommunications industry –Global Business Community Neutral third party model Legacy of transitioning and managing mission critical infrastructure –North American and Pan-European numbering plans –Master database used to route over 1B calls every day –Registry operator for.BIZ and.US Financial strength –Raised over $130M of cash equity –No new capital required to operate.org –On-going commitment of worlds leading financial investors Neutral third party provider of mission critical public resources

Responsiveness to Diverse Community NeuStar Community Outreach –Commissioned independent research study –Direct discussions with hundreds of noncommercial organizations –Represent combined 1MM+ member organizations and individuals What the noncommercial community told us: –Transition must not affect their day-to-day operations –Noncommercial organizations should have a say in what.org is and what it becomes –Preserve and improve.org noncommercial identity Serving all sectors, geographies and organization sizes

Seamless Transition Leverage existing registry to meet timeline –Proven registry platform...its there today –Relationships with registrars representing 99% of existing.org registrations –Leveraging the capabilities of our 300+ employees Experience transitioning mission critical resources –Transitioned North American numbering to a centralized database –Only applicant with experience transitioning TLD from Verisign –Zero impact to users A detailed comprehensive plan based on practical experience –Risk identification / mitigation / contingency planning –Verisign role clearly defined –No impact on mission critical services including name resolution and whois No need to coordinate with multiple partners = less risk Transition plan based on real experience

Responsiveness to Community Independent.org Global Policy Council Framework to ensure representation from ALL sectors, geographies, and both large and small organizations Council members will be selected by independent noncommercial representatives System of checks and balances –All NeuStar initiated proposals must include written recommendations of Council –All Council initiated proposals will be submitted to ICANN with NeuStar recommendations –All draft recommendations posted for public comment Council staff, tools and outreach activities will be funded by NeuStar Our partner… the entire noncommercial community

Support from Community American Society of Association Executives Independent Sector Food & Agriculture Organization of United Nations Royal Mencap Society SRI International International Air Transport Association CNNIC TWNIC Hong Kong China Foundation Far Eastern Memorial Foundation First Book National Kidney Foundation Wondir William G. McGowan Foundation International Bar Association Stargazer New Media Society World Gold Council NARUC TelecomHUB PCIA

.org Integrity and Differentiation Code of Conduct requires ALL NeuStar supported marketing to be targeted exclusively at noncommercial community Marketing plan based on extensive primary research with organizations representing a combined 1MM+ organizations and individual members –Improve geographic, sector diversity and channel diversity –Introduce services that meet specific needs of the noncommercial community Preserving and strengthening.org identity

Enabling Competition Neutral third party model is best way to achieve fair and open competition –No ownership in a Registrar –No registrar or group of registrars has operating control –All registrars receive equal access and treatment Complete independence from the incumbent Small registry with less than 3% of existing market, but with the potential to challenge the dominant provider Highly competitive pricing – $5.00 Our core business is enabling competition

NeuStars.org Solution Seamless transition plan based on real experience Diverse.org Global Policy Council to ensure responsiveness Marketing plan that preserves and strengthens.org noncommercial identity Neutral third party model to enable competition