Mobility and Ancillary Services – Game Changer for the Travel Industries Darius Jurczyk March, 2012

©2012 SAP AG. All rights reserved.2 SAP Helps the Travel and Transportation Industries Run Better The entire Airline business network runs SAP Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ More than 500 LSPs worldwide run SAP, more than 300 customers in EMEA The entire Hospitality business network runs SAP customers Hotel- Cruise- and Timeshare-, Travel Services-, Food Services-, Amusement parks /Casinos/ Lottery, Event Mgmt

©2012 SAP AG. All rights reserved.3 The entire Airline business network runs SAP Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ More than 500 LSPs worldwide run SAP, more than 300 customers in EMEA The entire Hospitality business network runs SAP customers Hotel- Cruise- and Timeshare-, Travel Services-, Food Services-, Amusement parks /Casinos/ Lottery, Event Mgmt Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE SAP Strategy - 5 Markets

©2012 SAP AG. All rights reserved.4 SAP Today – Winning in 5 market categories 55,700+ SAP employees worldwide 120 countries 25 industries 37 languages 75 country offices 1,200+ services partners worldwide Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE

©2012 SAP AG. All rights reserved.5 SAP Today – Winning in 5 market categories Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE

©2012 SAP AG. All rights reserved.6 SAP Mobile – Impact on the Travel Industry Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE Reducing Costs Increase Operational efficiency Improved Asset`s Turnaround Incremental Revenues & Enabling Ancillary Revenues Improve Customer Services & Increase Passenger Loyalty Improve Workforce Productivity Better on board customer services

©2012 SAP AG. All rights reserved.7 Travel Industry – Largest Connected Marketplace Passenger Transportation Entertainment & Recreation Tourism & Travel Services Hotels CPs & Retailers Airports & Stations AirlinesRail Passenger Management Workforce Management Asset Management

©2012 SAP AG. All rights reserved.8 Always connected traveler Passenger Transportation Entertainment & Recreation Tourism & Travel Services Hotels CPs & Retailers Airports & Stations AirlinesRail Anytime & Anywhere Real-time Mobile information

©2012 SAP AG. All rights reserved.9 Game changer for the Airline Industry Ancillary Revenues 12% of total airline revenues Ancillary sales via mobile Valuable Service The key issue is whether the travel industry can evolve from a mode of transportation to a retail business. Always connected traveler Anytime & Anywhere Passengers / Consumers Largest Connected Marketplace Digital Aircrafts – Flying Domains SAPs mobile development technologies

©2012 SAP AG. All rights reserved.10 Why SAP? Ten Reasons to choose SAP for Enterprise Mobility TOP 10 Reasons Market Leader End-to-End Solution Supporting Leading Devices Mobile-Enable Any Application Opens Access to Wide Range of Users Unlock Innovation Deployment Flexibility Enterprise-Level Security Rapid Business Value Industry Focus Afaria: Top ranked in Forrester Wave Mobile Device Management Solutions report Leader in Mobile Device Management for 9 th year and mobile middleware for the 8 th year