The Market America Approach to Aging Well Anti-Aging The Market America Approach to Aging Well Elizabeth Rogers Health and Nutrition Product Manager Market America International Convention 2009

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

What is Aging? Accumulated changes to the building blocks of life (protein, carbohydrates, fats, DNA) Changes begin at conception and signs become present after puberty

Anti-Aging Market Anti-Aging is expected to be a $115.5 billion market by 2010 US and Europe account for 63% of global market Fastest growing segment of anti-aging market is men Most consumers between 35-54 years old Less educated consumers  stores More educated consumers  online

Anti-Aging Market Driven by consumers Health care expenses Desire to look young Desire to feel young

Accelerating Aging Biological age vs. chronological age Dietary intake Lack of whole foods Lack of fiber Excess processed foods Hormones and chemicals in foods Serving sizes

Accelerating Aging Unhealthy lifestyles Sun exposure Excess drinking Smoking Lack of regular exercise Chronic stress Lack of sleep

Market America Approach to Aging Well Counter the accelerated aging process which may result from poor lifestyle choices Establish healthy foundation Isotonix® Multivitamin Isotonix OPC-3® Heart Health™ Omega III Transitions Lifestyle System®

Market America Approach to Aging Well Apply latest endocrine principles in nutraceutical formulations to promote healthy aging Ultra Prime™ Secretagogue Prime AGE Defense Formula

Endocrine System and Aging What is the endocrine system Cortisol, growth hormone, thyroid hormones, glucocorticoids Healthy aging requires optimal functioning of the endocrine system

Ultra Prime™ Increases secretion of human growth hormone Helps restore health and vigor Increases energy Helps maintain cardiovascular health Builds protein to create lean body mass

Lifestyle impact on aging Modern day diet  Excess glucose Excess glucose binds to proteins The function of these proteins (DNA, collagen, enzymes) may change Advanced glycation end products (AGEs) are formed

Prime™ AGE Defense Formula Key Ingredients Thiamin (as Benfotiamine) American Ginseng Taurine Cinnamon Bark Extract N-Acetylcysteine

Benfotiamine Lipid soluble derivative of thiamin Superior absorption and bioavailability Promotes normal AGE formation Supports the body’s normal ability to remove AGEs Supports normal circulation to extremities

American Ginseng Combats occasional fatigue Helps maintain healthy blood glucose levels

Taurine Semi-essential amino acid Helps maintain normal blood glucose levels Helps maintain normal levels of AGEs

Cinnamon Bark Extract Powerful antioxidant Helps maintain healthy blood glucose levels Helps promote normal AGE formation

N-Acetylcysteine Derivative of amino acid cysteine Supports the normal conversion of cysteine to glutathione (glutathione is cellular antioxidant) Promotes healthy glutathione levels in the liver and plasma

Prime™ AGE Defense Formula Helps to promote healthy aging Helps to maintain a normal level of Advanced Glycation End-products (AGEs) in the body Supports the body’s normal ability to remove Advanced Glycation End-Products (AGEs) Promotes healthy metabolism of glucose to support optimal energy levels Supports a healthy endocrine system Inhibits premature aging of the skin

Prime™ AGE Defense Formula Promotes normal circulation to the extremities Helps maintain healthy cell function Supports healthy collagen and elastin Promotes skin elasticity Promotes healthy, elastic arteries

Prime™ AGE Defense Formula COMING SOON! 30 Servings Distributor Cost: $32.50 Suggested Retail: $44.95 BV: 26

Market America Approach to Aging Well Address age-related concerns to promote healthy aging Prime™ products Isotonix® products Heart Health™ products

Healthy Bones and Joints Prime™ Balance Calcium Plus Isotonix® Vitamin D with K2 Glucosatrin® Heart Health™ Omega III Dream Team for bone health right here. Prime balance is great for its two all-star ingredients: inulin and bonistein. Inulin supports bone mineralization –it helps ionize calcium and magnesium so they can be absorbed. Bonistein is the ingredient that makes this a great product for women. Calcium plus

Cognitive Health Curcumin Extreme Cognitin™ Heart Health™ Omega III Helps to maintain neurologic health as we age Cognitin™ Helps minimize the effects of aging on the brain Aids in improving and enhancing memory Heart Health™ Omega III Omega III might seem like an odd ball here, but did you know that the brain is 60% fat? Having essential fatty acids is critical in maintaining optimal cognitive health

Healthy Libido Prime™ Time Performance for Men Supports healthy sexual desire Helps maintain normal levels of testosterone (libido) and nitric oxide (erectile quality) Prime Time Female Libido Formula Supports healthy female libido (sexual interest and desire) Promotes normal sexual arousal and intensity May help promote natural lubrication Libido is a concern of many people as they navigate the aging process.

Vision and Hearing Prime™ Hearing Isotonix® Vision Formula Promotes the health and retention of auditory cells May help maintain hearing May help promote clarity of sounds May help reduce mild tinnitus Isotonix® Vision Formula Helps maintain healthy macular density Supports night vision Nourishes eye tissue and supports healthy circulation in the eye

Energy and Stamina Isotonix® Advanced B Complex Isotonix Acai AWAKE® Mochatonix®

Stress and Sleep Isotonix® L-Tryptophan Bliss Prime™ Dreamz

Market America Approach to Aging Well Enhance quality of life, self image and self esteem by using effective anti-aging cosmeceuticals Cellular Laboratories®

Cellular Laboratories® De-Aging Toner Rebirth Serum De-Aging Day Crème De-Aging Eye Crème De-Aging Sunscreen De-Aging Cleansing Emulsion De-Aging C Serum De-Aging Crème Facial Firming Masque

Market America Approach to Aging Well Counter the accelerated aging process which may result from poor lifestyle choices Apply the latest endocrine principles to promote healthy aging Address age-related concerns to promote healthy aging Enhance quality of life, self image and self esteem by using effective anti-aging cosmeceuticals

Market America Approach to Aging Well Put health in your years!