The Behavioral Insight Team

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The Behavioral Insight Team PEST Analysis The Behavioral Insight Team ™ Hong Kong ● London ● New York This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014, HCIA & Company. All Rights Reserved.

PEST Analysis According to Porter's theory there are 5 forces that influence a firm's competitive strategy. Four of them -- customers, suppliers, new entrants, and substitutes -- combine with other variables to influence a fifth force, the level of competition in the industry. We have included a template explaining each force and its relevance in detail Graphic courtesy of AIPMM with URL 2 2

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