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1 5 FORCES DRIVING INDUSTRY 5 FORCES DRIVING INDUSTRY COMPETITION COMPETITION ( Porter, 1980 ) INDUSTRY POTENTIAL ENTRANTS BUYERS SUBSTITUTES SUPPLIERS.

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Presentation on theme: "1 5 FORCES DRIVING INDUSTRY 5 FORCES DRIVING INDUSTRY COMPETITION COMPETITION ( Porter, 1980 ) INDUSTRY POTENTIAL ENTRANTS BUYERS SUBSTITUTES SUPPLIERS."— Presentation transcript:

1 1 5 FORCES DRIVING INDUSTRY 5 FORCES DRIVING INDUSTRY COMPETITION COMPETITION ( Porter, 1980 ) INDUSTRY POTENTIAL ENTRANTS BUYERS SUBSTITUTES SUPPLIERS COMPETITORS Technology affects Competition!

2 Porter’s Value Chain Model

3 SWOT analysis

4 4 EVOLUTIONARY PROCESS FRAMEWORK FOR TECHNOLOGY STRATEGY (Burgelman & Rosenbloom, 1989 and adapted by Hampson, 2000) TECHNOLOGY STRATEGY EXPERIENCE TECHNICAL CAPABILITIES INTERNAL ENVIRONMENT GENERATIVE MECHANISMS INTEGRATIVE MECHANISMS EXTERNAL ENVIRONMENT BUSINESS STRATEGY TECHNOLOGY EVOLUTION ORGANISATIONAL CONTEXT INDUSTRY CONTEXT Monitor, review, document and standardise

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