Adobe illustrator

Lesson Objectives To create a logo and shop front for a brand new healthy take away. All students will create a logo and a shop front Most students will use a 1 point perspective Some students will use a 2 point perspective

The Brief You have been tasked with creating a new healthy take away for Young professionals. You must create a name and logo. Later you will be designing the shop front too. You need to come up with A cuisine A name A logo A theme (colour, style etc) You will be assessed on how well your ideas meet the brief.

Task 1: Proposal You need to be able to pitch your ideas to potential investors. To do this, you need to write down your proposed ideas. Complete the Proposal Sheet with your ideas for your take away, and your designs. You must explain how your design choices are suitable for a healthy take away/young professionls.

Feedback Before you start designing your shop you must get feedback from a test buddy. Swap your proposals with a friend and complete the feedback sheet at the bottom of their sheet. Remember – your job is to give CONSTRUCTIVE feedback. It is no use saying everything they have thought of is brilliant. Questions to ask yourself Is it suited to young professionals? Would they want to go there? Is it obvious that it is a HEALTHY take away? Does the logo/shop front convey a healthy message? Are the logo and shop front consistent in terms of colour/theme? Are the designs going to be eye catching?

Task 2: Logo Creation You must create a logo for your take away. It will be assessed in the following way Level 3 Level 4 Level 5 Level 6 Level 7 Shapes Used basic shapes Used basic shapes effectively Used complex shapes Created compound shapes Created effective compound shapes Colour Used block colours Used a linear gradient Used a linear gradient effectively Used a mesh gradient Used a mesh gradient effectively Symbols Used symbols Used symbols effectively Used symbols and edited them Used symbols and edited them effectively Used a effective combination of symbols SOAP Little awareness of SOAP Some awareness of SOAP Good awareness of SOAP Excellent awareness of SOAP Astute awareness of SOAP

Feedback An important part of the CIDA Coursework is showing that you can respond to feedback of others. Once you have completed an initial design which you are happy with you must seek feedback and make improvements. We are not expecting you to make huge changes, but you will be able to make small tweaks depending on the feedback you receive. These could be changing the shade of a colour, adding a background, making text larger etc. Print screen your logo into your progress diary and seek feedback. Make improvements based on what your test buddy has said

Explaining your design When you have finished your design you must do 2 things Explain which tools you used and why you used them Justify your design decisions Identify the tools you have used 1. Identify some of the design decisions you made 2. Explain how you used them to create your design 2. Justify why that decision was apocopate for the audience 3. Justify why they were better than any other tool 3. Justify why that decision was apocopate for the purpose For top marks – Explain how you adjusted the tool to make it achieve the effect you were looking for. For top marks – consider what makes a good design. Does it make it stand out/look more professional etc? “I used start and rectangle tool to make the outline. I drew these separately and then used the “join” tool to create a compound shape. This meant that I could add a gradient to the whole shape, and create a unique background to make my logo stand out” “I used a gradient as the background to make to stand out and look more effective. I decided to make it go from light yellow to dark yellow so that it was bold without looking too garish. This added to the professional look I was going for. Alongside this, yellow suits the sunny, Caribbean style.”

Task 3 - Shop Front You must design the front of your shop like it would appear in a high street. What must my shop front include? A Fascia (the bit at the top of the shop with the name/logo etc) A window and a door Aiming for a level 5 or above? Include other elements that would make your shop look realistic (people, plants, boards, other shops, street, lamppost etc) Pay attention to detail. Zoom into your images to get the finer details right. Make it look realistic. Include gradients where appropriate.

How will I be marked? Level 3 Level 4 Level 5 Level 6 Level 7 Fascia Block colour and text Gradient and Text Gradient, text and logo in perspective Gradient, text and logo in perspective. Additional graphic Additional complex graphic suited to the purpose Perspective Used a front on view in a limited way Used a front on view effectively Used a two point perspective Used a two point perspective effectively Used a two point perspective which has been edited effectively. Additional Items Window and door included Window and door included with attention to detail Additional items included Additional items included with good attention to detail Additional items with excellent attention to detail SOAP Little awareness of SOAP Some awareness of SOAP Good awareness of SOAP Excellent awareness of SOAP Astute awareness of SOAP

Perspective Level 4 – 1 Point Perspective Level 5 to 8 – Level 3 - Front View

Feedback Once you’ve completed your shop front design print screen it into your progress diary and seek feedback. Make improvements based on what your test buddy has said.

Final Marks Use the marking grid to assess your work. First swap with your test buddy and fill in the “peer’s opinion” column – don’t forget to work out an average by adding up the grades and dividing by 10! Now work out what you think – don’t worry if you disagree with your test buddy!