Viewing Trends Overview April 2015 Viewing Trends Overview

Total Viewing April 2015 Irish adults aged 15+ watched TV for an average of 3 hours and 15 minutes each day in April 2015. 89% (2hrs 53min) of this viewing was live with the other 11% (22 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily April 2015 Housekeepers watched more than 3 hours 45 mins of TV every day in April 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year April 2015 v’s April 2014 PVR Ownership Jan 2014 54% Jan 2015 58% PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 3 min per day Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels April 2015 TAM Ireland subscribing channels reached 91% of housekeepers, 90% of housekeepers with kids, 87% of ABC1 adults and 83% of 25 - 44 yr olds each week in April 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts April 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day April 2015 Audience Average Number of Spots seen per Day Individuals 4+ 29 Adults 15+ 31 Adults 15-24 20 Adults 15-34 21 Adults 25-44 23 Adults 45+ 41 Adults ABC1 22 Housekeepers 36 HK with Kids 28 Children 16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Based on 30” sec 000s, Individuals 4+ Top 10 Advertisers April 2015 Based on 30” sec 000s, Individuals 4+   1 BSKYB LTD 2 UNILEVER 3 DIAGEO 4 UPC 5 PROCTER & GAMBLE IRELAND 6 RECKITT BENCKISER 7 NESTLE IRELAND LTD 8 LOREAL 9 ALDI STORES LTD 10 EIRCOM Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National