1. Viewing Trends Overview
October 2015
Viewing Trends Overview

2. Total Viewing September 2015
Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in October minutes per day longer than in October 2014
90% (3hours 13 mins) of this viewing was live with the other 10% (23 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
October 2015
Housekeepers with children watched an average of 3 hours 25 mins of TV every day in October 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
Oct 2015 v’s Oct 2014
PVR Ownership
Sept %
Sept %
PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 18 mins per day yoy.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
October 2015
TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 89% of ABC1 adults and 88% of
yr olds each week in October 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts October 2015
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day
October 2015
Audience
Average Number of Spots seen per Day
Individuals 4+ 32
Adults 15+ 35
Adults 15-24 25
Adults 15-34
Adults 25-44 26
Adults 45+ 45
Adults ABC1 27
Housekeepers 39
HK with Kids 31
Children 16
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers October 2015 Based on 30” sec 000s, Individuals 4+1
PROCTER & GAMBLE IRELAND 2
EIR 3
DIAGEO 4
VIRGIN MEDIA 5
BSKYB LTD 6
LOREAL 7
UNILEVER 8
VODAFONE IRELAND 9
VHI HEALTHCARE 10
TESCO IRELAND
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National