1. Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey

2. TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to Jan 2015* Establishment Survey

3. 94% of all households in Ireland have a TV a slight increase from Sept 2014 TV Ownership Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

4. Children 4 -14 726,000 Adults 15+ 3,390,000 Housekeepers 1,583,000 Adults ABC1 1,383,000 Adults 15 – 34 1,081,000 Housekeepers with kids 534,000 Current TV Population Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2015

5. Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

6. The number of TV sets has remained relatively stable over the last year Number of TV Sets per Household Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15

7. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Jan 2015 PVR ownership showed a small growth in the latest survey and is currently at 58% of all TV homes. PVR Ownership

8. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15 The above shows TV Households with HD ready TV and TV subscription who are subscribed to a HD service up from 15% in Jan 2014 to 17% in Jan 2015 HD Subscription