The business model defines characteristics Products Hardware, Software (tools, systems, applications, departmental, enterprise, cross-company, cross-industry) Services Staff augmentation, Project management, Consulting, Program mgt., Systems development, Systems integration, Engineering Financial Model Focused, vs. hybrid business model Defines Critical Competencies A Operations Hosting, Outsourcing, Facilities management, Service processing Run time: 1:30-3:00 The underlying business model defines the financial model, critical competencies, and metrics of success. Hybrid businesses are rarely successful for long because they are too complex financially, require too many competencies, and have no identifiable metrics of success. Channel Reselling, Contracts Success Metrics Exchange Dynamic markets, Marketplaces, Information Exchanges