Sociology Chapter 2 Lesson 1 Research Methods

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Presentation transcript:

Sociology Chapter 2 Lesson 1 Research Methods By B.A. Loeffler

Doing Research in Social Science Qualitative Research Quantitative Research Narrative data Descriptive data Numerical data Surveys Precollected data

Survey Research People are asked questions Ideal for large numbers of people

How are effective surveys conducted Population – group with certain characteristics Sample – group that represents a larger population Representative Sample – sample that accurately reflects the population Examples: Gallup Poll and Harris Poll

Gathering Survey Information Questionnaire Interview Closed-ended questions Open-ended questions

1. I believe that minors(individuals under the age of 18) should not be allowed to purchase handguns 2. I support gun control measures.

Precollected data Known as secondary analysis Examples Government reports Company records Voting lists

Field Research Research that takes place in a non laboratory setting Most common approach is the case study Observers can participate in certain circumstances