1. Introduction to Survey Research
Survey research is
the most popular and common research method used in social sciences as well as in our society
is one of the most important areas of measurement in applied social research.
The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents.

2. What is a survey?
A "survey" can be anything from a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview.

3. Why conduct survey research?
Gather information not available from other sources
Unbiased representation of population interest (depending on sampling)
Consistency of measurement

4. Purpose
The aim of survey research is to measure certain attitudes and/or behaviors of a population or a sample.
The purpose of survey is to collect information from many individuals, hoping to understand them as a whole.

5. Focus
Survey research focuses on naturally occurring phenomena. Rather than manipulating phenomena, survey research attempts to influence the attitudes and behaviors it measures as little as possible. Most often, respondents are asked for information.

6. Types of Data
Survey research is primarily quantitative, but qualitative methods can be used too.

7. Sampling
A researcher may be able to gather data from all members of a population. Most of the time, the population is so large that researchers must sample only a part of the population and make conclusions about the population based on the sample.
Because of this, gaining a representative sample is crucial in survey research.

8. Possible sources of bias
Demand characteristics
Reactivity
Response Bias

9. Survey
The survey is a non-experimental, descriptive research method. Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed.
The major issues related to survey research are sampling issues and questionnaire design. These affect the accuracy, reliability, and representativeness of the research findings.

10. Survey Research Classifications
Classified according to PURPOSES
Exploratory survey: to form general ideas about the research questions
Descriptive survey: to collect more specific descriptions of the variables of interest
Explanatory survey: to develop understanding of relationships among variables of interest

11. Classification Classified according to TIME
Cross-sectional survey: Data are collected at one point in time from a sample selected to represent a larger population.
Longitudinal surveys: to collect data over time.
Trend Studies: Surveys of sample population at different points in time
Cohort Studies: Study of same population each time data are collected, although samples studied may be different
Panel Studies: Collection of data at various time points with the same sample of respondents.

12. Classification Classified according to DATA COLLECTION APPROACHES
Face-to-Face Survey
Mail Survey
Telephone Survey
Web Survey

13. Survey Research Process
Survey research (like all research) begins with identifying a problem and posing it as a research question.
In higher education,
Problem: "Freshman enrollments are down."
Question: "What do college-bound high school students think of us?"

14. Survey Research Process
The survey research process includes the design of a survey, the acquisition of a sample, the fielding of the survey, and analysis and presentation of results.

15. Conducting a Survey The steps and tasks in conducting survey planning
sampling
construction of questionnaire
data collection
translation of data
analysis
conclusions
reporting

16. Issues to consider in survey research
What is your RESEARCH QUESTION?
Population: accessibility, literacy, and language issues?
Sampling: available data and participation of respondents?
Questions: type, length, and complexity? existing questionnaire?
Content: knowledge of?
Bias: honest responses and social desirability?
Administrative: cost, time, and equipment?

17. A ‘site’ to explore Internet Sites Related to Survey Research