What is the difference between it and Brainstorming?

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Presentation transcript:

What is the difference between it and Brainstorming? What is Ideation? What is the difference between it and Brainstorming? Copyright © Texas Education Agency, 2012. All rights reserved.

Ideation versus Brainstorming Ideation is a new buzz word for coming up with ideas. According to Wikipedia “Ideation” is the process of creating new ideas. Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. Copyright © Texas Education Agency, 2012. All rights reserved.

Gathering useful Ideas Everyone should have the opportunity to express ideas. Every idea may have value at some point. No criticism is allowed. You want to work for quantity. Piling-on to someone else's idea may make an even better idea. Copyright © Texas Education Agency, 2012. All rights reserved.

Copyright © Texas Education Agency, 2012. All rights reserved. Rules Establish team norms (rules that everyone agrees to). Decide who is in charge. Be prepared to take a break when things get heated up or things slow down. You are working as a team and the whole team gets credit for the solution, not one individual. Record all ideas so you will know what has been visited and what has not. Copyright © Texas Education Agency, 2012. All rights reserved.

Copyright © Texas Education Agency, 2012. All rights reserved. Ideation Solutions Establish criteria so you know which solution could solve the problem. Develop the presentation to the Client. Review to make sure it fits client’s needs. Copyright © Texas Education Agency, 2012. All rights reserved.