BUILDING THE ASSOCIATION

Defining Your Business Identity YOU Who you are What you like What you want WHAT YOU SELL What it is or does What it costs you What you price it at TO WHOM Target Customer Why they want it Where, when, how

BUILD THE STRUCTURE

GOVERNANCE

FUNCTION: SERVICES Select features embedded in product or service Determine benefit to the customer from using the product or service Identify market segments to be targeted Confirm available revenue streams Design mechanisms to capture value

CONSTITUTION (BYLAWS)

FINANCE

MANAGEMENT

PUT THE PIECES TOGETHER