Hybris Marketing Business Challenges Business Benefits EOH CEC BU HEAD: Victor Da Silva EMAIL: Victor.DaSilva@eoh.co.za CONTACT: +27 (83) 399 2055 Hybris Marketing High marketing costs Lack of real-time data view No single customer view Unstructured Data channels Solution Benefits Delight customers, leveraging deep insights, to deliver more relevant customer experiences across the organisation Drive customer conversions to capitalise on buying emotions at the right moments Do more with less, optimise marketing resources to maximise the marketing ROI Lower costs and complexity in managing integrations between systems. Easy integrations with existing 3rd party systems Gain flexibility in choosing the best deployment options Business Benefits Data management - Capitalise on enriched customer information from various interactions and sources to track context, interests and predictions for a real-time 360-degree customer view. Segmentation - Accurately build target groups and segments. Leverage visualisation tools to easily discover hidden trends and identify micro-segments. Solution Components Business Challenges Recommendation - Deliver intelligent product and offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalised recommendations. Acquisition - Plan and execute personalised and targeted multi-touch campaigns through email, SMS/text, direct mail, and other channels. The SAP Hybris Marketing suite is the next generation marketing technology foundation that enables marketers to successfully engage with today’s customers with individualised offering. Understand the full context of individual customers, including real-time information, to deliver unique experiences at every stage of the customer journey. React quickly to opportunities with alignment and increased visibility of marketing activities. Choose from a wide range of capabilities that will help you to increase customer conversions, drive growth, and increase brand advocacy. Solution Overview Low Marketing to Sales Conversion Rate Low Cross & Upsell capabilities No insight of customer behaviour & predictive scenarios

Hybris Marketing EOH Differentiator EOH Skills and Experience EOH CEC BU HEAD: Victor Da Silva EMAIL: Victor.DaSilva@eoh.co.za CONTACT: +27 (83) 399 2055 Hybris Marketing EOH Differentiator Solution Benefits EOH Presales Support Resources In The Following Areas: Business Analysis Skills Hybris Marketing Skills SAP Data Services, LT Social Engagement Industries All industries, with deep customer databases (> 100 000 ) EOH Skills and Experience Customised subscription based, consumption commercial models, that are aligned to business needs. Flexible deployment models, SAP Cloud, AWS, Azure or On-Premise in SAP landscape. Start collecting customer data from go-live Executive insights from native mobile apps Partnerships with 3rd party hybris add-on’s Over 10 years of Digital Marketing

Hybris Marketing Presales EOH Deployment EOH Presales Support EOH CEC BU HEAD: Victor Da Silva EMAIL: Victor.DaSilva@eoh.co.za CONTACT: +27 (83) 399 2055 Hybris Marketing Solution Benefits EOH Presales Support Presales EOH Deployment EOH Presales Support EOH will provide the following: Introductory email template Presentation Videos/YouTube links Template proposals Template project plan Access to cloud demo implementation Datasheets and Cheatsheets Presales consultant is available for teleconferences and video demonstrations On mutual agreement between all parties we will arrange for in-country visit and demonstrations for tangible opportunities Benefits to SAP Annuity revenue, 3+ Years and ongoing customer value (LTV) Remote delivery, with support for Initial meetings Project Durations: 4 Weeks Resource Onsite and/or Remote: Java SAP NetWeaver AS ABAP 7.4 SAPUI5-based UI SAP HANA SAP LT SAP Data Services Assumptions: The Client will provide a Master Catalogue/Database of unique contacts Any master/transactional data will be made available by The Client. Templates will be supplied by EOH. The Client will assure access and availability to “back office” systems The Client will assure access and availability to 3rd Party data sources (social media accounts, et cetera) Marketing Campaigns will be managed by The Client or appointed agencies Agreements and/or Payments for digital campaigns will be put in place by The Client. Methodology and Timelines: The SAP Hybris Application Lifecycle Framework (ALF) will be used Onsite Remote Legend Discovery Foundation Engineering Release Post Go Live