Name of Business Slogan Entrepreneur’s name title

Business Profile My Business Idea… Describe your business idea clearly – what do you sell or what service do you provide? Describe what type of business you will run – service, retail, manufacturing

My Qualifications Describe why you are qualified to run this company – highlight any experience you have working in this business area.

Competitive Advantage List 2 or 3 reasons why customers will purchase your product or service over that of your competitor. What is your advantage over the competition? Quality Customer Service Quick, Efficient Location Convenience Reputation Experience Training Knowledge Awards & Honors Price (Fair, Reasonable, Competitive – never cheap!)

Marketing Research Competition – Who are your competitors? 1 Price

Marketing Strategy My intended customer is … Customers will buy my product because… My business meets customer needs by… My business with be able to compete effectively by…

Marketing Strategy Positioning Statement – Describe in one sentence how your product/service is different from the competition and why someone would want it.

Marketing Plan – Product Features & Benefits Features of your product/service: Benefits to your customers:

Marketing Plan – Price & Place The price of my product/service is… Customers will purchase my product… (Describe how you plan to sell your product/service to customers. Where will you sell your product?)

Marketing Plan – Promotion Advertising – How will you advertise? Publicity – How will you get free publicity?

Giving Back How will your business give back to the community or support a cause that you believe in?

Start-up Costs Item 1 Price Item 2 Price Item 3 Price Total Start-up Costs = $

Financing Strategy for Total Start-up Investment Source Amount Personal Savings $ Relatives/Friends $ Loan $ Investor $ TOTAL: = $

Selling Price What is an average sale? Provide a description of one unit. My average customer will purchase… My average customer will spend …

Selling Price and Sales Selling Price for 1 Unit $ #of Units Sold/month x Total Sales = $ = Price x #Units Sold

Income Statement (monthly) Total Sales $ COGS (Cost of Goods Sold) - $ Gross Profit = $ =Total Sales – COGS Operating Expenses - $ Net Profit = $ =Gross Profit – Operating Costs

Income Statement (6-month) Total Sales $ COGS (Cost of Goods Sold) -$ Gross Profit =$ =Total Sales – COGS Operating Expenses -$ Net Profit =$ =Gross Profit – Operating Costs

Cash Flow Projection (6-month) Beginning Balance - Financing $ Start-up Costs - $ Cash from Operations + $ (Net Profit) Ending Cash Balance = $

Creativity Slide Note– can be placed anywhere in presentation Ideas: Company logo Motivational quote Track Record - Sales? Share your success!

Overall Summary Enter your mission statement or slogan (if applicable) Enter why you believe this is a viable business concept – uniqueness of your product or service, lack of competition, profit potential… Thank you for your consideration of (Your Company Name)