Conducting Interviews

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Presentation transcript:

Conducting Interviews

It’s a conversation with purpose. What is an interview? It’s a conversation with purpose. 2

Interviews are not the best option when: It's large-scale You need numeric data There are too many traps Interviewee has an agenda

Decide carefully whom you should interview 4

Types of interviews Face-to-face Telephone Focus groups 5

Conducting an interview Practice Small-talk Be natural Look sharp Listen Keep your goals in mind Don't take "yes/no" Respect 6

Problems with questions: Intimidating questions Two-in-one question Complex questions Question order 7

Summary: Determine what you want Discuss possible questions Draft questions Decide on interviewee Train your interviewers Contact interviewees Make appointments Analyze the data 8