1. Semi-structured interviews and focus groups
verbal exchange designed to elicit information
conversational but partially structured
important to listen carefully
researcher formulates questions
selects and recruits participants
chooses a location and medium (in person or online)
records and transcribes interview

2. Focus groups used to collect data on a diverse range of subjects
typically between 6‒12 participants
conversational but facilitator keeps participants on topic
last 1‒2 hours
interaction between members of the group is important
can be conducted online
stand alone or used in conjunction with other methods