The Comparative Success of Leaders and Followers

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Presentation transcript:

The Comparative Success of Leaders and Followers PRODUCT INNOVATOR FOLLOWER WINNER Jet Airliners De Havilland (Comet) Boeing (707) Follower Float glass Pilkington Corning Leader X-Ray Scanner EMI General Electric Follower Office P.C. Xerox IBM Follower VCRs Ampex/Sony Matsushita Follower Diet Cola R.C. Cola Coca Cola Follower Instant Cameras Polaroid Kodak Leader Pocket Calculator Bowmar Texas Instruments Follower Microwave Oven Raytheon Samsung Follower Plain Paper Copiers Xerox Canon Not clear Fiber Optic Cable Corning many companies Leader Video Games Players Atari Nintendo/Sega/Sony Followers Disposable Diapers Proctor & Gamble Kimberly-Clark Leader Web browser Netscape Microsoft Follower PDA Psion, Apple Palm Follower MP3 music players Diamond Multimedia Sony (&others) Followers

Companies that Own Technical Standards Company Product Category Standard Microsoft PC operating systems Windows Intel PC microprocessors X86 series Sony/Philips Compact disks CD-ROM format ARM (Holdings) Microprocessors for mobile devices ARM architecture Oracle Corporation Programming language for web apps Java Rockwell & 3Com 56K modems V90 Qualcomm Digital cellular wireless communication CDMA Adobe Systems Common file formats for creating and viewing documents Acrobat Portable Document Format Web page animation Adobe Flash Bosch Antilock braking system ABS & TCS (Traction Control System) IMAX Corporation Motion picture filming/projection system IMAX Apple Music downloading system iTunes/iPod Sony High definition DVD Blu-ray © 2013 Robert M. Grant www.contemporarystrategyanalysis.com