1. MKT 450 Strategic Management Mishari Alnahedh

2. Who Do You Think are More Successful: Leaders or Followers ?
The Comparative Success of Leaders and Followers
Who Do You Think are More Successful: Leaders or Followers ?

3. The Comparative Success of Leaders and Followers
PRODUCT INNOVATOR FOLLOWER WINNER
Jet Airliners De Havilland (Comet) Boeing (707) Follower
Float glass Pilkington Corning Leader
X-Ray Scanner EMI General Electric Follower
Office P.C. Xerox IBM Follower
VCRs Ampex/Sony Matsushita Follower
Diet Cola R.C. Cola Coca Cola Follower
Instant Cameras Polaroid Kodak Leader
Pocket Calculator Bowmar Texas Instruments Follower
Microwave Oven Raytheon Samsung Follower
Plain Paper Copiers Xerox Canon Not clear
Fiber Optic Cable Corning many companies Leader
Video Games Players Atari Nintendo/Sega/Sony Followers
Disposable Diapers Proctor & Gamble Kimberly-Clark Leader
Web browser Netscape Microsoft Follower
PDA Psion, Apple Palm Follower
MP3 music players Diamond Multimedia Sony (&others) Followers

4. Companies that Own Technical Standards
Company
Product Category
Standard
Microsoft
PC operating systems
Windows
Intel
PC microprocessors
X86 series
Sony/Philips
Compact disks
CD-ROM format
ARM (Holdings)
Microprocessors for mobile devices
ARM architecture
Oracle Corporation
Programming language for web apps
Java
Rockwell & 3Com
56K modems
V90
Qualcomm
Digital cellular wireless communication
CDMA
Adobe Systems
Common file formats for creating and viewing documents
Acrobat Portable Document Format
Web page animation
Adobe Flash
Bosch
Antilock braking system
ABS & TCS (Traction Control System)
IMAX Corporation
Motion picture filming/projection system
IMAX
Apple
Music downloading system
iTunes/iPod
Sony
High definition DVD
Blu-ray
© 2013 Robert M. Grant