Week ___ ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website

4 Weeks Until #weGiveCatholic ✓ Team Member Category Task Donor Engagement Call major donors to let them know you're participating in #weGiveCatholic. Give them specifics with the date, time, and details. Tell them why it's important to give on that specific date (prizes, raises awareness). Board (Use as Peer-to-Peer Fundraisers) Explain your reasoning for participation and how you hope to achieve your goals. Ask them to join as peer-to-peer (P2P) fundraisers. In your explanation, include what a P2P fundraiser is, why you chose them as your P2P fundraiser, and how important they are to you as a supporter. Staff Assign major roles and responsibilities to your staff (donor engagement, P2P fundraiser/board engagement, and campaign management). Ask them to update their email signature with the #weGiveCatholic logo and a link to your #weGiveCatholic profile page. Social Media (Focus on Facebook OR Twitter) Announce your participation in #weGiveCatholic! #weGiveCatholic Profile Sign up and customize your #weGiveCatholic profile page. Your Website

3 Weeks Until #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Provide your board with the sample emails, social media posts, and communication timeline, and steps to create their pages. Ask your board to update their social media profiles with #weGiveCatholic promotional materials Staff Social Media (Focus on Facebook OR Twitter) Download all of the promotional graphics from the #weGiveCatholic website and update your social media profiles with #weGiveCatholic branding. #weGiveCatholic Profile Your Website

2 Weeks Until #weGiveCatholic ✓ Team Member Category Task Donor Engagement Send a "Save the Date" to past donors to let them know you're participating in #weGiveCatholic. Give them specifics with the date, time, and details about #weGiveCatholic. Tell them why it's important to give on that specific date. Board (Use as Peer-to-Peer Fundraisers) Staff Check in with your team to see how things are going. Ask the team to update their social media profiles with #weGiveCatholic promotional materials Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website Place the #weGiveCatholic logo on your website and link it to your #weGiveCatholic page.

1 Week Until #weGiveCatholic ✓ Team Member Category Task Donor Engagement Send out a "1 Week Away" email to your donors. Encourage them to schedule a time to give, share, or fundraise. Include ways people can help spread the word and a link to your campaign page. Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) Post a “1 Week Away” post #weGiveCatholic Profile Your Website

6 Days Before #weGiveCatholic ✓ Team Member Category Task Donor Engagement Download the day of messaging timeline. Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website

5 Days Before #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Review your #weGiveCatholic profile to ensure it looks just as you'd like it to. Make tweaks based on #weGiveCatholic campaign progress so far. Your Website

3 Days Before #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Check in one more time to ensure everything is in place. Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website

2 Days Before #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Make a test donation to ensure all messaging is accurate, and so you'll be able to answer donor questions about the process. Your Website

1 Day Before #weGiveCatholic ✓ Team Member Category Task Donor Engagement Send out a "Tomorrow's the Big Day" email. Remind donors how they can give, why it's important they give on this date, and how it will benefit your organization. Include a link to your #weGiveCatholic profile page! Board (Use as Peer-to-Peer Fundraisers) Send out a "Tomorrow's the Big Day" email. Remind your board of what their role is, why it's important they support your organization, and how it will benefit your organization. Include a link to your #weGiveCatholic profile page! Staff Send a quick reminder to your staff of what their role is. Go over the schedule for the day. And remember, have fun! Social Media (Focus on Facebook OR Twitter) Post a "Tomorrow's the Big Day" post. Use the hashtag #weGiveCatholic! #weGiveCatholic Profile Your Website

Day of #weGiveCatholic - General ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Gather "#weGiveCatholic" provisions to get everyone excited about the day and set up your #weGiveCatholic Command Post. Bring in donuts and coffee in the morning, arrange for lunch for everyone, encourage people to take breaks during the day, etc. Keep a tally in a visible place in your #weGiveCatholic Command Post about the progress your #weGiveCatholic campaign is making throughout the day. Share inspiring stories and comments from donors and benefactors. This could even spark some great social media content! Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website

Day of #weGiveCatholic - Start ✓ Team Member Category Task Donor Engagement Send out a celebratory email announcing #weGiveCatholic has begun! Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) Post a "celebration" post. Use hashtag #weGiveCatholic! #weGiveCatholic Profile Your Website

Day Of #weGiveCatholic - During the 24 Hours ✓ Team Member Time Category Task 3 Hours In Social Media Thank everyone for their support so far 6 Hours In Donor Call major donors and thank them for their support. Ask if they can give today (if they haven't already given for #weGiveCatholic). Board (use as Peer-to-Peer Fundraisers) Check in with your P2P fundraisers. How are things going? What do they need help with? Provide updates on the #weGiveCatholic campaign as well. Post a story about your organization with an engaging photo Halfway Point Update donors on the progress of your #weGiveCatholic campaign. Include totals so far, and how much this will help your organization. Update your board on the progress of your #weGiveCatholic campaign. Include totals so far, and how much this will help your organization. Encourage them to share on social media, send out an email, or make personal phone calls Staff Take a stretch/coffee/food break! Make sure you recharge over the course of the day so you don't burn out. Post an update about the progress you've made

Day Of #weGiveCatholic - During the 24 CONTINUED ✓ Team Member Time Category Task 6 Hours To Go Donor Send a "End of the Workday" email asking for donations Social Media Post a story about your organization with an engaging photo 3 Hours to Go Board Check in with your P2P fundraisers. How are things going? What do they need help with? Provide updates on the campaign as well. Post another update about the progress you've made 1 Hour To Go Send out a "Final Hour" email Staff

End of #weGiveCatholic ✓ Team Member Category Task Donor Engagement Thank your donors for their support during #weGiveCatholic. Board (Use as Peer-to-Peer Fundraisers) Thank your board for their support during #weGiveCatholic. Staff Thank your staff for their support during #weGiveCatholic. Social Media (Focus on Facebook OR Twitter) Post a thank you message. Use hashtag #weGiveCatholic! #weGiveCatholic Profile Your Website

1 Day After #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Staff Social Media (Focus on Facebook OR Twitter) Update your social media profiles with your regular branding. If you're continuing your campaign after #weGiveCatholic is over, update with your campaign branding. #weGiveCatholic Profile Your Website

7 Days After #weGiveCatholic ✓ Team Member Category Task Donor Engagement Board (Use as Peer-to-Peer Fundraisers) Ask to help with writing notes and calling donors to thank them for their support Staff Ask to help with writing notes and calling donors to thank them for their support. Thank your team for their help Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website

14 Days After #weGiveCatholic ✓ Team Member Category Task Donor Engagement Send handwritten notes to your donors to thank them for their generous support. Board (Use as Peer-to-Peer Fundraisers) Send handwritten notes to your board to thank them for their generous support in getting the word out about your campaign. Staff Social Media (Focus on Facebook OR Twitter) #weGiveCatholic Profile Your Website