1. Email Email will be the #1 driver of your crowdfunding campaign.
Keep your to 150 words or less.
Include a clear call to action. You don’t want your reader to guess what you want them to do.
Don’t shy from sending s to potential donors every 5-10 days if they have not responded. s can easily be overlooked and forgotten about.
Personalize s as much as you can.
Include several reasons why people should give to your campaign and what their gifts will do.
has been shown to be a number one converter for crowdfunding campaigns – so make sure you are being consistent
Send s at a minimum of once a week – if you’re not receiving a response/gift, continue to – they can be lost in the noise so be persistent – it can take up to seven asks before someone feels compelled to give
Keep your s short – so use short words, sentence, and paragraphs so you’re keeping your readers attention
Include a clear call to action – you want the reader to know what you want them to do – so ask them to give and ask them to share (be sure to include your campaign link)
Keep it personal – use their first name and add any relevant personal touches that make sense for each contact
Make it compelling – provide reasons why they should give

2. Fundraising Emails and Updates
Use these templates to model s to your community as well as update posts on your campaign page; it is best to utilize both avenues to effectively publicize your cause. For the sake of simplicity, the two messages can be almost entirely a copy-paste, but creativity is certainly encouraged!
Soft launch announcement
To increase your chances of a strong campaign launch, give your community a sneak peak of your campaign page two to three days prior to it officially launching.
Soft Launch Announcement Template
Campaign launch announcement
The day of your campaign launch is the most important day of your campaign! Start out strong by sharing the news with your entire community.
Campaign Launch Announcement Template
First few days
Within the first few days of your campaign, celebrate your team’s progress with your community by customizing and sending this template and posting a campaign update.
First Few Days Announcement Template
End of week one update
On day seven of your campaign, share with your community a quick note about the progress your team has had so far.
End of Week One Update Template
Halfway there update
When your campaign is half over, remind your community about your team’s mission and the impact you hope to create through the success of your project.
Halfway There Update Template
We have several templates for you to use – they are very basic so you’re going to need to customize them to suit your individual campaign needs
Included are launch announcements, halfway s, a few days left, and so on and so forth

3. Fundraising Emails and Updates
Continued…
Three days left Three Days Left Template
Two days left
Two Days Left Template
Last Day of Campaign Last Day of Campaign Template
Mass campaign end thank you
Mass Campaign End Thank You Template
General campaign update General Campaign Update Template
New goal amount announcement
New Goal Amount Announcement Template
You will be receiving this presentation so you will be able to click on the hyperlinks to each and it will take you directly to that template in google docs