Industry Induction Course Pathology Technology Industry Code of Practice Industry Development Influence and Impact Industry Positioning

What is the IVD Australia Code of Conduct? The Code promotes ethical and responsible business conduct for Members within the in vitro diagnostics sector of the healthcare industry The Code covers aspects of advertising, marketing and promotion of in vitro diagnostics. The IVD Australia Code of Conduct provides the ethical framework for the interaction between Members, Healthcare Professionals and others in a position to influence purchasing decisions. The 3rd edition of the Code was approved by members in 2018.

Why do we need a Code of Conduct? The Code ensures high standards and integrity of behaviour across the in vitro diagnostics Industry. This enables Consumers and Healthcare Professionals to have confidence in the integrity of the in vitro diagnostics Industry and its wide range of products The purpose of the IVD Australia Code of Conduct is to ensure high standards and integrity of behaviour across the IVD industry and enhance the Industry’s reputation. This enables both Consumers and Healthcare Professionals to have confidence in the integrity of the industry and its wide range of products.

Over the past couple of years there has been an increased global media focus on the activities of the medical technology Industry, of which the IVD industry is a part. As an industry, we are concerned to demonstrate our commitment to ethical standards.

insert COMPANY APPROVAL MECHANISMS here Each member company should have mechanisms in place to ensure compliance with the Code, e.g. by requiring approval to be obtained before offering hospitality to a healthcare professional. You should outline your company’s approval mechanisms here.

Interactions with Healthcare Professionals Page Part A: Introduction to the Code 4 Principles of Interactions with Healthcare Professionals 10 Part B: Provisions of the Code 11 6. Interactions with Consumers 12 7. Interaction with Healthcare Professionals 14 8. Social Media 19 9. Company Representatives 20 10. Shareholdings and/or Other Financial Interests held by Healthcare Professionals in Member Companies 21 Those company personnel who have direct contact with healthcare professionals must read and become familiar with the relevant sections of the Code. This slide lists the main types of interactions with healthcare professionals that are covered by the Code.

Interactions with Healthcare Professionals 7.1 Product Education, Demonstration and Training 7.2 Hospitality 7.3 Third Party Conferences 7.4 Sales and Promotional Meetings 7.5 Consulting Agreements 7.6 Gifts 7.7 Donations & Grants 7.8 Advertising & Promotion 7.9 Company Commissioned Articles (CCA) 7.10 Competitions 7.11 Market Research Those company personnel who have direct contact with healthcare professionals must read and become familiar with the relevant sections of the Code. This slide lists the main types of interactions with healthcare professionals that are covered by the Code. The areas covered in the next few slides have been selected as those in which company representatives are most likely to be engaged. Please note that this is not a complete coverage of all sections of the Code. All company representatives are required to abide by the Code in its entirety.

HOSPITALITY You may only provide hospitality to Healthcare Professionals in conjunction with the provision of training or education or in support of a third-party educational conference. The hospitality should be limited to those who actually participated in the meeting, be modest in nature and not include entertainment. You must not pay for travel or accommodation for a spouse, partner or guest of such Healthcare Professional, or for any other person who does not have a bona fide professional interest in the information being provided during the training. Explain here, your company’s internal policies…

THIRD PARTY CONFERENCES Members may provide support to the Conference organisers to cover: Reasonable travel & accommodation expenses of healthcare professionals, medical /scientific professionals in training, faculty members etc. Hospitality – Members may provide financial support to the conference organisers in the form of payment for meals and hospitality for attendees. Providing that: The conference is primarily dedicated to objective medical & scientific educational activities The conference organisers control the program content, AND The nature of the support is fully documented and acknowledged in the Conference proceedings. Explain here, your company’s internal policies…

SALES & PROMOTIONAL MEETINGS Such meetings should be held at a training facility, medical institution, laboratory, or other appropriate facility. You may pay for modest hospitality for attendees. You may pay for reasonable travel costs You may not pay for a Healthcare Professional’s partner or guest Explain here, your company’s internal policies…

GIFTS You may give a gift to a healthcare professional if it is modest in value and of an educational nature. Company or Branded promotional items of minimal value (eg notepads and pens) at Trade Displays or Educational and Training Events) You may not give a gift to a Healthcare Professional if it can be used for non- educational activities (e.g. iPad). These items may be given to a Healthcare Professional’s Department, but conditions apply (7.6c) Explain here, your company’s internal policies…

Help is available… The CEO of Pathology Technology Australia can provide member companies with guidance & interpretation of the Code in relation to particular situations, with the advice of the Code Administration Committee (CAC) The CAC will provide guidance documents to members The CAC can refer matters of concern to the Complaints Committee

Tell your customers about the Code Guide to the Code of Conduct For you to distribute to explain the Code and its restrictions to your customers Available online Print copies available from Pathology Technology Australia