1. Our purpose is highest quality education in a safe and stimulating environment.
Inspiring students to learn, grow and achieve in an environment that encourages individual and community responsibility, freedom of expression and respect for the rights of others. 
Questions:-
What is it?
What does it say?

2. Mission Statements vs. Vision Statements
A mission statement is a formal, short, written statement of the present purpose of a company or organization.
A vision statement is a picture of your company in the future. Your vision statement is your inspiration, the framework for all your strategic planning.
Theses statements should spell out its overall goal, provide a sense of direction, and guide decision-making.
The vision and the mission statements are often confused with one another and some organizations even use them interchangeably. In simplest terms,
The mission is the organization's reason for existence.
Vision is what it wants to be

3. Activity - 7 Corporate Mission Statements – What is the Company?
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
To give people the power to share and make the world more open and connected
“company name’s” mission is to organize the world's information and make it universally accessible and useful.
We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
At “company name”, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible
To Bring Inspiration and innovation to every athlete in the world.
The “company name’s” objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

4. Ford Motor Company - We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
Facebook - to give people the power to share and make the world more open and connected
Google - “company name’s” mission is to organize the world's information and make it universally accessible and useful.
Harley-Davidson - We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
Microsoft - At “company name”, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible
Nike - To Bring Inspiration and innovation to every athlete in the world.
Walt Disney Company’s - The “company name’s” objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.

5. Activity: Describe the following terms:-
Aim
Objective
Lucy is 16 and has something she wants to achieve – to represent NZ at the Olympics.
She currently plays for her school premier Hockey and Soccer teams and is close to being chosen to represent her province.
Group Activity: Create:-
An Aim
4 objectives for Lucy
Why might there be a conflict amongst her aims and objectives.
Do not copy this
An aim is where the business wants to go in the future. It is a statement of purpose, e.g. we want to grow the business into Europe.
Business objectives are the stated, measurable targets of how to achieve business aims. For instance, we want to achieve sales of €10 million in European markets in 2015.

6. Aim Obj3 Obj2 Obj1 Aims vs Objectives
Activity: How might this diagram show aims and objectives?
Aim
Obj3
Obj2
Obj1

7. Have you formed a company?
What are you going to make/service/promotion will you provide?
Task One - Create your Vision and Mission statement for your company

8. Glossary Activity – find descriptions of the following terms
Economies of scale
Public sector organisations
Profit
plant and equipment
Skim Reading the notes:-
How many sections are there to the notes?
What is the major message in each of these sections – Make Brief Notes
Extension Question: Explain why the picture on the right relates to an objective and not an aim.

9. Do Now: Write down two objectives for your life.
Are your objectives S.M.A.R.T.?

10. SMART Objectives

11. Example One – Scholarships
Objective - Increase the number of scholarships available to Business & Law students by introducing 3 new scholarships for students to apply in Each scholarship awarded will be a minimum $3,010 per scholarship.
Breakdown of Objective
Specific - says what the staff member will do (increase the number of scholarships offered to Business & Law students)
Measurable - states how many scholarships to be introduced (3) and how much is to be awarded ($3,010 per scholarship)
Achievable - staff member has the necessary contacts and resources from previous years, other faculties and relevant policies to refer to
Relevant - links with the faculty's goal to increase student attraction and retention numbers
Timely - indicates that new scholarships must be ready for students to apply by 2018.

12. Example Two - Events/ Project Co-ordinator
Objective - To achieve attendance of at least 150 guests at the national Education conference on 31 March 2018 by sending a promotional to all relevant Education Professionals within Australia by 30 November 2017.
Breakdown of Objective
Specific - says what the staff member will do (achieve attendance and send promotional to all Education Professionals)
Measurable - states the minimum attendance rate (at least 150 guests)
Achievable - staff member has a listing of all guests to send invitation and conference is held at a time convenient that does not conflict with other conferences
Relevant - links into other forums about the Education sector to be conducted later in 2018
Timely - event to be held on 31 March 2018 & all promotional materials to be distributed by 30 November 2017.

13. Example Three - Administrative Officer
Objective - Organise and provide administrative support to [name of] committees, including the development and distribution of agendas and minutes at least 2 weeks before and after the meeting.
Breakdown of Objective
Specific - says what the staff member will do (organise and provide admin support)
Measurable - states to whom the admin support is to be provided for (committees X, Y, Z)
Achievable - staff member has a listing of all the relevant committees and its members, dates, venue, catering resources
Relevant - supports the executive management team in ensuring meetings are conducted throughout a given period
Timely - agendas and minutes to be distributed to committee members at least 2 weeks before and after the meeting.

14. First draft:
Write a SMART objective for your company.