10 Words We Need in Rotary 2016 Ole Man River PETS Brent D. Rosenthal, PDG Zone 30 Assistant Rotary Coordinator

Times Change…

Are more likely to become long-term Rotarians! 1. Customers Happy Customers: Are more active Attract new members Are more likely to become long-term Rotarians!

Why should someone join your Rotary Club? 2. Value Why should someone join your Rotary Club?

Meaningful participation is the key to member retention! 3. Engage/Participate Meaningful participation is the key to member retention!

Did you “recruit” your spouse? 4. Attract Did you “recruit” your spouse? Your friends?

5. Five Action = Attraction!

The Cycle of Growth Engagement Attract Attraction Retain Engage Value Retention Value

6. Passion Healthy clubs allow members to serve in their areas of passion, not what the club dictates!

7. Why?

8. Fun This…

Not Fun Not this (please!)

9. Network “Sydney Rotarians Mean Business”

10. Publicity

Let the World Know What We Do!

And one to grow on: Change “There is nothing so sacred in Rotary that it cannot be set aside for things better.” Paul Harris

And 3 Words I Would Like to Banish! 1.Recruit 2. Attendance 3. Purge

Service Above Self remains first, last, and always our #1 mission! The Take-away Members are Rotary’s greatest asset ! The most important issue for all of Rotary is to grow to ensure our continued service both locally and globally. We must make Rotary more attractive to women, minorities and the millenial generation, as well as our “experienced” members. Membership growth can only happen if we make it a priority and are willing to make changes we need to be relevant to the next generation. Membership growth requires we recognize and treat members as our customers, giving them the value they seek from Rotary. Service Above Self remains first, last, and always our #1 mission!

THANK YOU! For more information… PDG Brent D. Rosenthal Assistant Rotary Coordinator, Zone 30 brent.rosenthal1@gmail.com (614) 595-8424