Make MITRE History Today Celebrating MITRE’s 60th Anniversary March 2018 Make MITRE History Today Celebrating MITRE’s 60th Anniversary

60th Anniversary Celebration Program Overview Anniversary date: Saturday, July 21 Year-long cadence of activities to emphasize how MITRE is “making history today” Objectives: Build on activities already underway (microsite, interactive timeline, employee events, videos) Instill enthusiasm and employee pride about MITRE’s heritage Celebrate our historical success as a way to articulate our vibrant future to our stakeholders Increase awareness of MITRE’s contributions to drive thought leadership and support recruiting Audiences: MITRE staff Existing and future sponsors Potential employees, partners, peers and media Board of Trustees

SUMMARY: Current Plan vs. Proposed CURRENT PLAN “Internal focus” PROPOSED PLAN “Internal and external focus” Objectives: Workforce engagement (primary) Minimal external engagement beyond some digital and social media promotion Workforce engagement Engage sponsors; create awareness of MITRE heritage and innovation among industry, influencers and media 60th Site (FJ: 60) Document Your Work Toolkit Home Movie Days “Yesterday, Today and Tomorrow” tech displays in Bedford and McLean Celebrate 60th at existing employee events (BBQs, etc.) SAGE physical and online exhibit All activities at left plus: 60th Anniversary Celebration Gala – McLean Explore hosting in June during Board of Trustees meetings Attendees: current / potential sponsors (government and commercial), BoT, partners, industry, and peers Secondary focus on external engagement “Yesterday, Today and Tomorrow” online displays shared on social media channels Updated timeline on mitre.org (See it here) SoMe: “60 things you didn’t know about MITRE” Explore historical documentary leveraging timeline content, featuring employees / sponsor milestones Create videos highlighting “modern face” of MITRE with new employees, millennials and the contemporary work Explore ‘learning wall’ highlighting sponsor accomplishments over course of MITRE’s history