Welcome to Real Estate Industry As Singapores real estate industry develops in sophistication, there is a need for training real estate salespersons to provide the standard of service required of them from the public. This training aims to educate real estate salespersons in a professional way and gives the practical aspects of real estate sales and marketing. At the end of this training, you are ready to start your real estate business with confidence. Click your mouse.

Topics covered for the full 12 lessons Lesson 1 : How to acquire Listing Power? Lesson 2 : How to create a Powerful Marketing Plan? Lesson 3 : The importance of Agency Agreement Lesson 4 : How to design a Powerful Advertisement? Lesson 5 : How to convert your Advertisement to securing viewings? Lesson 6 : How to create a Power Presentation? Lesson 7 : How to educate the Vendor? Lesson 8 : How to Negotiate and different Closing Techniques? Lesson 9 : Get the Right Attitude Lesson 10 : Concept of Services Lesson 11 : Code of Ethics Lesson 12 : How to organize yourself?

LESSON 1 THE LISTING PRESENTATION

When does the cycle of real estate transaction start? When your friend or your client ask you to sell his/her property, you will be posted with tons of questions. The very first question would be How much can you sell my house? How long will you take to sell it? The price-time triangle (Fig. 1.1) helps to explain the length of time you will require to be able to sell a property successfully at the right price.

Fig 1.1 The price triangle High Price + No Buyer Unable to sell Right Price + Only One Buyer + Few interested Prospects 60 to 90 days to sell Low Price+ Some Prospective Buyers and Prospects 15 to 59 days to sell Cheap Price + Heaps of Buyers and Prospects Sells immediately

When the asking price is pegged too low, the vendor will suffer in the sense that he will not be getting a fair price for his property. It is the agents duty to recommend a fair asking price so that in approximately 60 to 90 days time, an offer close to the asking price will be obtained, and negotiations can take place. With the help of an agent like you, the vendor will be able to get the best price for his property. You will notice that when the vendor(seller) asks for too high a price, there is no purchaser(buyer) for such an overpriced property. What is worse is that the property may be difficult to sell even when the vendor later chooses to revise his asking price downwards as the property has been over-exposed, and too many prospects (potential purchasers) have seen the property, and know all its unfavorable aspects.

Sign up the E-Realtor Course to find out more. What is a current market analysis (CMA)? How to get a fair asking price? Answer: To do a current market analysis on the property.