DIGITAL IDENTITY FOR COMPANIES Creation of Content for E-Enterprise DIGITAL IDENTITY FOR COMPANIES This video lesson course has been co-funded by the Spanish National Agency in the framework of the Erasmus+ Programme of the European Union. Get conNEcTed to the Job Market Project Number: 2017-1-ES01-KA204-038304

CONTENT Hootsuite. Timetable Google Adwords. How to create an attractive content Project Number: 2017-1-ES01-KA204-038304

Learning Goals manage different social media tools create timetable through Gantt chart software use online services for the marketing purposes apply different methods for creating attractive e-enterprise content Project Number: 2017-1-ES01-KA204-038304

Hootsuite Social Media Management platform. Hootsuite organises different social media networks under one account with possibility to post at the same time ‘‘with a single click‘‘ in multiple social media. The user can operate different social networks even in one tab, schedule posts, add team members and create a working team as well as look through social media analytics. Useful Term: Stream: Activity in the social network (it can be visualised in the form of columns) Project Number: 2017-1-ES01-KA204-038304

Example Project Number: 2017-1-ES01-KA204-038304 An example of how a dashboard looks like. That specific one dispalys different facebook accounts in one space. Project Number: 2017-1-ES01-KA204-038304

Features Platform Integration Management of different social networks Simplify the use of social media Info source Monitoring Scheduling Analytics Platform Integration : Time saving Administration of multiple networks in short time Management: Keep in track of tasks, posts, info Info source: search machine for multiple social networks under a common account Simplify: avoid the use of many tabs, and accounts with different username and passwords (difficult to remember) Monitoring: Analytics: See your social Media performance Project Number: 2017-1-ES01-KA204-038304

E-Enterprise Advantages Dissemination Visibility Information Networking For E-enterprise Dissemination: Chance for promotion to the wide world of social media Visibility: through scheduled post in different social media the website and the products will be visible in the world of media and subsequently rising the chances for finding cooperations and possible customers Information: Project Number: 2017-1-ES01-KA204-038304

Timetable (Gantt Chart) Software, that functions as a time-, ressources- and cost plan but also as a controlling tool. Gantt is displayed in the form of bar chart and contributes to project planning process. Activities are scheduled with start and finish dates , so to keep an order and track of the tasks and reduce the risk of failure. A definition of the Gantt Chart sofware that gives an overview to the scheduling mostly of projects through different Parameters. Project Number: 2017-1-ES01-KA204-038304

Features Management with inclusion of 3 main factors Integration of different data under one software Synchronization of data changes in multiple level: costs, resources, time Management with inclusion of 3 main factors: cost, resource, time Integration of different data under one software: the aforementioned terms Sychronization : Interaction, Change in one of these parameters influences the others, Calculate the impacts of the changes to the planned costs Project Number: 2017-1-ES01-KA204-038304

Example Project Number: 2017-1-ES01-KA204-038304 Example of a bar chart. This chart lists the tasks to be performed on the vertical axis, and time intervals on the horizontal axis. The width of the bars in the graph show the duration of each activity. For instance the task of Preparation for Lasi meeting in Romania lasts 4 Days. Luca, Michael and Vivian are responsible for the fulfillment of the task in 5% each. Project Number: 2017-1-ES01-KA204-038304

E-Enterprise Advantages Overview of project under several aspects Risk avoidance Quantitative results Minimize Cost Resource allocation Useful tool for PM in an enterprise Scheduling helps to predict risk situations and avoid them Offers quantitive data, like the duration of each task and the amount of the available resources. Opportunity to reduce the cost by destribution of resources and tasks Share responsibility Project Number: 2017-1-ES01-KA204-038304

Google Adwords Online service in the form of auction used for the purpose of marketing. It is about paid advertisements, which appear in the upper part of google research results page depending on the key words that someone types. Process: Advertisers: place a bid for their ad Google: receives a specific amount per customer click The selection of the ad depends on 2 factors Bid Quality score As another way to promote your product, website, enterprise Project Number: 2017-1-ES01-KA204-038304

Features Keywords Ad Campaign Statistics It offers the possibility for Marketing and Promotion in the online market with a single key word on google searching machine Create ads: for the promotion of your product Define search terms for your ad: Through the use of google search machine and find key words for the add Display ad in google results: According to the bid and the quality of ad Ad Campaign : Raise a campaign for the promotion of your ad creating the type and form an ad appears Statistics: analyze your data to improve the promotion, keywords (to be more attracitve) Project Number: 2017-1-ES01-KA204-038304

E-Enterprise Advantages Development of attractive Marketing strategy Improvement of perfomance through competition International impact New insights (marketing techniques, digital tools, products) Because it takes the form of auction producers/advertisers are asked to create a quite cmpetiitive Strategy in order to achieve their marketing goals (so for the add to be appeared in the research results).So it wakes up the motivation for finding a new, fresh idea , interact with the rest online market, learning new marketing methods and create high qualified products. Project Number: 2017-1-ES01-KA204-038304

How to create an attractive content E-Enterprise Website Attractive Logo Clear Content Structure Interactive Information Visibility of product and enterprise Easy access Logo: gives an identity to the enterprise Clear Content: Clear Description of Purpose, Goals and product Interactive Information (create and use video, storytelling and other interactive methods) Easy access: use of navigation tools, google maps, detailed contact data Project Number: 2017-1-ES01-KA204-038304

Lessons Learned: To create content on different social media saving time To be able to schedule time, resource, dependences, attribute responsibilities within the project and minimize risk To have and implement better marketing strategies, tracking users and clicks To create attractive and convincing online content so to be more visible. Project Number: 2017-1-ES01-KA204-038304