The benefits of hosting your city’s largest event

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Presentation transcript:

The benefits of hosting your city’s largest event COMMUNITY FESTIVALS The benefits of hosting your city’s largest event

About Celebrated 40 Years Hosted By The Chamber ~15,000 Attendees Serve as the tourism bureau ~15,000 Attendees Largest Hastings Event 3 Staff - 150 volunteers Donated Public Works, Parks Public Safety Services ALL AGES EVENT! Full Carnival River Events Ninja Warrior Course BMX Bike Show Music Stage Friday 5 – 11 p.m. Saturday 11 a.m. – 11 p.m. Sunday 9 a.m. – 5 p.m. 15+ Food Trucks & Beer Tent Arts & Crafts Fair (110 + vendors) Parade Fireworks Events Around Town

But, WHY?

Financial Gains strong non-dues revenue Beer Tent Revenue Management Fee Reserves - $35,000 30%

Big Impact On Small Business 95% of downtown businesses say Rivertown Days is the best sales weekend of their year. Non-tourism based businesses comment on exposure and revenue opportunities. Lodging is full. Big Impact On Small Business

Enhances Community Pride Positive Exposure For The Chamber

Maintain Strong Relationships City Staff, Elected Officials, EMT

Is It The Right Fit? Does it align with mission & vision statement and serve your membership? “To lead, promote & advocate for the Hastings area business community to reinforce a strong local economy.” Does it make money? Can you market it to potential members? Willing to give up parts of your program of work? What can you gain from the partnerships created?

One BIG change each year Keep It Fresh One BIG change each year Marketing material Mainstage entertainment New age group activity New partnership Event location