Careers in sport management Chapter 16 Careers in sport management G. Clayton Stoldt and Mark C. Vermillion

Chapter Objectives Acquaint you with the wide range of professional opportunities in sport management. Familiarize you with the purposes and types of work done by professionals in sport management. Inform you about the educational requirements and experiences necessary to become an active, competent professional in the field. (continued)

Chapter Objectives (continued) Apprise you of current trends and associated opportunities. Help you identify whether one of these professions fits your skills, aptitudes, and professional desires.

What Is Sport Management? Provide support services, facilities, amenities to make physical activity experiences for performers and fans enjoyable. Sport managers are more involved in activities and jobs surrounding the event than in the sport or activity itself. Career opportunities are many, varied, and expanding. (continued)

What Is Sport Management? (continued) “[T]he study and practice of all people, activities, businesses, . . . [and] organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product” (Pitts & Stotlar, 2007). Sport management sphere can intersect with careers in other physical activity spheres.

Sport Management, Recreation, Leisure Studies, and Tourism Students interested in a career as sport manager can find themselves competing for jobs with students in related areas: recreation, leisure, sport tourism, and business. Hard to define differences; program structures are diverse. Recreation programs commonly offer greater depth in terms of recreational programming and related considerations. Sport tourism programs address how to develop and manage sport-related travel opportunities and determine their effects. Sport management programs, in contrast, tend to focus on the sport-specific application of business principles such as management and marketing in for-profit and nonprofit settings.

Settings for Sport Management Sport entertainment Sport participation For-profit participation segment Nonprofit participation segment Support services Sporting goods Sport services (such as insurance, licensing, travel)

Roles for Sport Management Professionals Event (and venue) management Financial management Human resource management Risk management Marketing management (promotions, advertising, merchandising, distribution) Public relations management Program management Scheduling Facility and equipment maintenance

Career Prospects and Opportunities in Sport Management Many job opportunities in a variety of industry segments and functional areas Education and qualifications North American Society for Sport Management (NASSM) competency standards More than 200 sport management programs in U.S., many more worldwide Commission on Sport Management Accreditation (COSMA) Internships and field experience critical

Trends and Opportunities in Sport Management Three thoughts on the future as lines blur between sport and entertainment, and as new technologies enable higher levels of direct engagement, future of the sport business only gets brighter, as sport management becomes more competitive and complex, sport managers who can forge successful partnerships will be in high demand, and the sport industry is growing more global by the day.

The Growing E-Sport Phenomenon Sport management professionals who deliver compelling experiences to both spectators and participants can expect to enjoy successful careers. ESPN launched a website dedicated to e-sport. The e-sport market approached $500 million in 2016 and is projected to double to more than a billion dollars by 2019 (“Global Esports Market Report” 2016). Audience in 2016 estimated at 131 million avid fans and 125 million occasional fans.

Advice to Sport Management Students The field is hyper-competitive, so it is critical to prepare: Leadership development Practical experience Mentors Communication skills (continued)

Advice to Sport Management Students (continued) Problem-solving skills Assessing your sport management preparation Technological skills Generalizability