BOILING THE HUMAN CONVENIENCE AND CONFUSION ON THE PATH TO THE SINGULARITY Tony Greenberg & Alex Veytsel RampRate Eric Pulier ServiceMesh

BASIC CHALLENGES Getting There from Here : Change is not inherently positive. Value-driven direction is vital. Land of the Lost : Exponential Tech can overwhelm Linear Human decision-making. Madoffs Law : Anywhere a profit can be made, it will be, regardless of human consequences THE CONCERN: Madoffs Law could thrive, creating an ugly future.

STUMBLING INTO THE LAND OF THE LOST Technological Progress Human-Scale Adaptation DevelopmentTime The Land Of the Lost

INNOVATING PAST THE CHALLENGES … MAYBE Technological Progress Business-Model Adaptation Human-Scale Adaptation Exploitative Business Models Failure to Innovate

BOILING THE FROG

DRAWING THE LINE BUSINESS MODEL ADAPTATION

YESTERDAYS REVOLUTIONS Revolutions in Connecting… People to People Information to Information People to Information And Now in Sharing…

BUILDING THE NEXT REVOLUTION : Bandwidth Heading to Zero

BUILDING THE NEXT REVOLUTION: Storage Heading to Zero

EXPONENTIAL LAWS TRANSFORMING BUSINESS Moores Law: Number of transistors on a circuit doubles and price halves every 12 to 18 months. Metcalfes Law: A networks value rises based on the square of the number of users. Zuckerbergs Law: The amount of information shared between people doubles every 12 to 18 months. Puliers Law: The time and cost to launch a venture that reaches 100M people halves every 12 to 18 months.

THE CONVENIENCE EFFECT AMAZON GOOGLE FACEBOOK TWITTER ZYNGA FOURSQUARE Then… we turn up the heat a little more… Default becomes open Privacy becomes a process

WITH GREAT POWER… …COMES GREAT RESPONSIBILITY Or just a great opportunity to make a LOT of money…

INNOVATION: SOME MARKETS ARE WILDLY SUCCESSFUL 1943 (apocryphal) target market: 5 units worldwide (faux photo) 2009 market: 274 million units per year

INNOVATION : the PROMISE In 1962In 1989

Innovation: The PAYOFF?

FAILURE TO INNOVATE Technological Progress Business Model Adaptation Human Scale Adaptation Failure to Innovate

EXPLOITED IN THE LAND OF THE LOST Technological Progress Business Model Adaptation Human Scale Adaptation Exploitative Business Models

THE PARADOX OF CHOICE happiness choices Alfred Toffler Greg Easterbrook

FLEEING FROM CHOICE… …TO CONFORMITY

CUSTOMER DISSERVICE: 2010S WORST COMPANIES 21 of 32 nominees are pure services companies 3 of 4 finalists- The eventual winner? The Lesson: Services Markets Reward Poor Customer Service

ARE WE BUILDING A TRANSHUMANIST SERVICES MARKET? Future Services Virtual reality Bio-Uploading Cryonics Nanotech

OR ARE WE BUILDING A… Transhumanist DISSERVICES Market?

HUMAN-SCALE ADAPTATION: SHIFTING THE CURVE

MUCH ADO ABOUT… SOMETHING? Fear mongering not the same as organizing behavior change… We Need Systemic Solutions.

YOUR ASSIGNMENT: HOW TO CREATE THE RIGHT MARKET? Focus on: More Innovation Less Exploitation Resources needed: Regulation – In time? Not co-opted? Covenants – How many altruists are there? Impartial Arbiters – Whos really impartial? Individual Choice – Did you go open source? Did you ditch Facebook?

WHERE NEXT?

ERICS IDEAS Create A Singularity Bill of Rights for humans and machines. The Singularity Stock Exchange SSE rates companies against its Bill of Rights. Capture the conscious capitalist! The Next Green Movement. Encourage support, pacts with higher-ranked companies. Create predictable correlation between stock price and market success with Singularity Stock Exchange price.

ALEXS IDEAS Divorce political organization from geography Create self-selecting communities Virtual societies compete for citizens More citizens = More influence Political service becomes political imperative

TONYS IDEAS A world without exploitative sales and salesmanship But How? Awareness. Expectations. Accountability/Transparency Automagical software that meshes people/technology needs and consciousness

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