Chapter 11 Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan.

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Chapter 11 Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan

Figure 11.1 An anatomy of the football marketing product Source: Barn and Baines (1998)

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.1 The football clubs marketing mix

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.2 An anatomy of the political product

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.2 The political partys marketing mix

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.3 Impact of brand management factors on football clubs, political parties and commercial mass consumer services organisations

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.3 Publics of a political party Source: Adapted from Kotler and Kotler (1981)

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.4 Publics of a football club

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.5 Primary use for mass media: distribution/communication continuum

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.6 The political relationship pyramid

Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.7 The football relationship pyramid