How to engage in Distributive Bargaining http://youtu.be/HBSsbWVZzto

Agenda Definition of distributive bargaining Why use it Contrast with integrative Why use it Terms used in Distributive bargaining Strategies Tactical Tasks Positions Commitment Closing

Definition of Distributive Bargaining Limited & fixed amount of resources Goal conflict Each maximizes getting share of resources available to oneself No focus on relationship Informational context Each provides very little information while trying to extract the most from the other

Why learn about Distributive Bargaining? Some situations demand it Most people use it Can be useful at the ‘end-stage’ of an integrative bargaining situation Creating issues, creating value, claiming value

When to use Distributive Bargaining? Single issue e.g., this session’s exercise Relationship is not important

Terms used in a Distributive Bargaining Situation Target point Resistance point Initial offer Bargaining range Zone of potential agreement (ZOPA) or settlement range Implications of Positive & negative bargaining range Best Alternative to Negotiated Agreement Settlement point http://youtu.be/5fmY3JV6iNI (the basics of distributive bargaining)

QUANTITATIVE STRUCTURE OF THE NEGOTIATION Buyer’s Target Buyer’s Resistance Price Buyer’s Initial Offer 5 10 15 20 25 30 35 ZOPA Seller’s Target Seller’s Resistance Point Seller’s Initial Offer ZOPA = Zone of Potential Agreement.

Students write….. On the basis of your role, and guessing things about the other role’s write out the following for each role on handout Target point Resistance point Opening offer Best Alternative to Negotiated Agreement

Plan your side & guess other party’s side Target Point Opening Offer Resistance Point BATNA Your side Other party’s side

Students write….. Based on your plan, write out the following for the upcoming negotiation on a line graph Target point Resistance point Opening offer Bargaining range Zone of potential agreement (ZOPA) or settlement range Best Alternative to Negotiated Agreement Settlement point

Plan/Guess ZOPA & Settlement Points

Strategy vs. Tactics Strategy Tactics have a future long term relationship with the other party How much and what kind of information you will share which will guide tactics of conceal vs. reveal Tactics Short-term, dynamic Specific behaviors types of questions used, listening behaviors, brainstorming options for mutual gain

Strategies used in Distributive Bargaining Push for settlement near other’s resistance point Make extreme offers and small concessions Convince other to change his/her resistance point Increase bargaining range Create a positive settlement range Convince other it was the best possible deal Not that it is all they can get, or they are incapable of getting anymore, or they are losing

Four Tactical Tasks in Distributive Bargaining Assess Other Party’s resistance point, target point, and costs for stopping Negotiation Manage Other’s Impressions of your target point, your resistance point and the cost of stopping negotiation Modify Other’s Perceptions Manipulate Actual Costs of Delay or Termination http://youtu.be/fJjdpM77qnA (key points to remember when negotiating with a car salesman)

Assess other party’s resistance point 1st Tactic: Assess other party’s resistance point Factors affecting other party’s resistance point Other party’s resistance point +/- + +/- Other’s party’s perception of how much you value issue Other’s party’s lower value of a particular issue Other’s vs. your cost to delaying/stopping negotiations So ask and give information appropriately!

Distributive Bargaining First Offer Opening Stance Concessions Steps in Distributive Bargaining Final Offer

How First Offers Work First Offer Anchoring Final outcome of First Offer maker

How to mitigate the effect of First Offers Anchoring Final Outcome of First Offer maker Other Party’s Focus on own target point Other party’s focus on first offer maker’s resistance point

First Offers (FO) Creates advantage to offer maker Exaggerated FO get higher settlements Creates room for negotiation Meta-messages to other party (long way to go, needs to make more concessions, leads other to think they mis-perceived resistance point) disadvantages=can be rejected, conveys attitude of toughness and breeds retailiation Those with better BATNA make first offer

Opening Stance What you say…with your offer Competitive vs. moderate Results in other party to respond in kind Should be consistent with first offer or it could be confusing

Initial Concessions Initial Offer and counteroffer=bargaining range Or reject initial offer Symbolic messages in initial concessions Packet of opening offer, opening stance, initial concessions display firm vs flexible stance Firmness creates a climate of negotiation that is either reciprocated, or shortens negotiations

Concessions Progression of Decreasing vs. increasing sizes of concessions and reciprocation Across issues = logrolling in integrative bargaining Size of concession & occurrence in negotiation sequence Signals resistance point, target point, interpret ratios of concessions Try out different packages, sweeten the end Not all issues are worth the same to both negotiators = integrative bargaining skill

Final Offers Statement vs. using concession to convey ‘final offer’ Problem If other party does not recognize final offer .. May lead to negative feelings Can make the last concession more substantial to signal final offer stage…

http://www. youtube. com/watch http://www.youtube.com/watch?v=4XizDMfgVjM (Jack failed to negotiate well with his nanny on her salary) http://chubbytv.info/30-rock/season/5/episode/15 3:45-5:12, 7:08-8:10