Small Business Resource Power Point Series Assessing and beating the Competition

Gather Intelligence To find other competitors look in search engines, newsgroups, online yellow pages, trade associations, online business news sources etc. Check the business directory in hitsnclicks.com. Check the press and relevant magazines regularly for new competitors.

More Intelligence Gathering Buy your competitors products or services to study everything the customer goes though. You can beat the competition with better customer service. Find out about new products your competition is planning to release in the future.

More Intelligence Gathering Collect all your competition's ads, brochures, press releases etc. to better your advertising offers. Keep up to date - competition watch or join a paid service

Assess the Intelligence Hire an online competition watch service to keep an eye on competitors. Do a SWOT analysis - Strengths, Weaknesses, Opportunities Threats Compare every aspect of your business with your competition.

Gaining a competitive advantage Consider… Giving away more freebies than your competitors Offering keener prices Offering better guarantees and warranties Better delivery

Other Ways of Winning Gather and use excellent testimonials Participate in joint ventures, cross-promotions, networking and partnerships with other business to beat your competition. Never publicly criticise your competition

PowerPoint Content As such, the contents should not be relied upon and professional advice should be taken in specific cases. In addition, none of the content of this PowerPoint or related publications or links will form any part of any contract between us or constitutes an offer by Strategic Marketing Ventures Ltd

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