Chapter 24 Global Business 22/02/2019 Chapter 24 Global Business This is the Title Slide © Edco 2012    It’s the Business R. DELANEY

22/02/2019 ‘Globalisation’ This is a process that has resulted from the deregulation of world markets. By removing barriers to international trade, the world has effectively become one big market and this has led to the growth of global companies. This is the Title and Content Slide © Edco 2012    It’s the Business R. DELANEY

The growth of global companies 22/02/2019 The growth of global companies Domestic producer Export business International business Transnational company Global company © Edco 2012    It’s the Business R. DELANEY

Reasons for the growth of global businesses 22/02/2019 Reasons for the growth of global businesses International deregulation Technology Communication Global media Transport Global product life cycles Mergers © Edco 2012    It’s the Business R. DELANEY

The Global Marketing Mix 22/02/2019 The Global Marketing Mix The most successful global businesses try to use the same ‘standardised global marketing mix’ across the entire worldwide market. Global Product Global Price Global Place Global Promotion This is a comparison slide © Edco 2012    It’s the Business R. DELANEY

Opportunities for businesses going global 22/02/2019 Opportunities for businesses going global Access to global markets Economies of scale Building a global brand Global business perspective Resilience © Edco 2012    It’s the Business R. DELANEY

Challenges for businesses trading globally 22/02/2019 Challenges for businesses trading globally Capital costs Management difficulties Cultural differences Intellectual property issues © Edco 2012    It’s the Business R. DELANEY