1. Globalisation
The greater movement of people, goods, capital and ideas due to increased economic integration. It is the movement towards living in a borderless world.

2. Benefits of Globalisation
Economic growth has been higher for open economies than for those that engage in protectionism.
Improved standard of living – e.g. cheaper imports.
Increased life expectancy – improved wealth has led to better health care and sanitation.
Foreign Direct Investment is encouraged
International political tensions have been resolved

3. Problems of Globalisation
Social and economic costs – short term loss while economies restructure.
Uncompetitive countries have had living standards drop.
Increased trade and transport has facilitated the spread of diseases, e.g. AIDS, SARS
Interdependence has made economies vulnerable to financial crisis
Environment has been harmed
Brain drain of skilled workers.
National culture and language eroded

4. Global Brand
This is the idea that a company can sell the same product or service all over the world. They may have to change their marketing mix in some cases, e.g. McDonalds do not serve beef in India because the cow is a sacred animal. Generally though, the whole world is treated as one generic marketplace.