Affiliate Development

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Presentation transcript:

Affiliate Development Team Sri-vallabha das (Dubai) Devakinandan das (Singapore) Udarakirti Caitanya das (Bahrain) Mukunda Madhava das (Juhu, Mumbai)

ISKCON GBC Body ISKCON Entity ISKCON Affiliate

Definition ISKCON Entity: A centre established and managed according to GBC rules and regulations

Definition ISKCON Affiliate: An organization officially attached to ISKCON by way of a set of well defined documentation designed to regulate relation between ISKCON and the affiliate

Objectives of Affiliation Unity in diversity – to formalize connection with devotees who adopt new preaching strategies and innovations.

Objectives of Affiliation To endorse, support and encourage bona fide ISKCON related activities To check activities which exploit ISKCON’S name and goodwill

Why Creating Affiliates? From GBC feedback, Oct 2011: Engagement for congregations Potential to eventually become a temple Generation of goodwill from public/government entities To satisfy legal requirements which normally do not allow ISKCON to perform

ISKCON PARTIAL AFFILIATE AFFILIATE LEVELS LEVELS NOMENCLATURE 1 ISKCON FULL AFFILIATE 2 ISKCON PARTIAL AFFILIATE 3 NON-AFFILIATE

ISKCON FULL AFFILIATE Features for consideration: Legally not registered as ISKCON Full managerial control, ISKCON appointed Trustees Sometimes required to suit the law of the land. Ownership/transfer of assets, ideally in favour of ISKCON

ISKCON FULL AFFILIATE Establishments: Restaurants, Gift Shops, FFL, Mid-day Meals, Goshalas etc. Safeguards: Regular review of trustees to minimize abuse and/or deviations Benefits: BTG listing, ISKCON’s FULL endorsement, stall at temple/festivals, fund raising

ISKCON PARTIAL AFFILIATE Features for consideration: Agreeable to not present ideas against Krishna Consciousness Some form of financial support when applicable Establishments :. Some restaurants, yoga clubs, vegetarian societies, Goshala, etc.

ISKCON PARTIAL AFFILIATE Safeguards : Appropriate documents eg. MOU to regulate the relationship Benefit: ISKCON’s Limited endorsement, stall at temple/festivals, Sharing of funds

NON- AFFILIATES Features for consideration: No form of control in any manner i.e philosophy, finance etc. Establishments: Independent restaurants, yoga clubs and other entities Safeguards: Establish appropriate forms of communications to educate and protect ISKCON interests and its members

Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study Need ISKCON as a charitable trust cannot run business : Law of the Land in India

Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study Trustees ISKCON Juhu Managers

Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study Objectives To promote vegetarianism Free food distribution Can run business entity: Govinda’s

Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India ISKCON Full Affiliate Case Study Benefits for ISKCON Rent from premises / equipments Donations Indirect benefits

To ride on ISKCON’s goodwill and brand name XYZ Restaurant Non-Affiliate Case Study Need To ride on ISKCON’s goodwill and brand name

XYZ Restaurant Non-Affiliate Case Study Manager Non-member of ISKCON

XYZ Restaurant Non-Affiliate Case Study Objectives To generate revenue on the strength of ISKCON’s standing and reputation

Possible negative publicity XYZ Restaurant Non-Affiliate Case Study Loss for ISKCON Exploitation of name Possible negative publicity Possible loss of revenue for ISKCON affiliates

Proposed Creation of ISKCON Affiliate Office Functions: To draw up rules and regulations To monitor through “Affiliate Audit” To report directly to the GBC Body

Affiliates Development to lead to More Devotees Happier Devotees

Thank you very much Hare Krishna Thank you very much Hare Krishna! For more information please contact makingadifference@pamho.net