COMPANY NAME/ PRODUCT NAME ENTREPRENEUR’S NAME: EMAIL: CONTACT NUMBER: LOCATION: COMPANY’S LOGO: (optional)

PROMOTERS AND MENTORS PROMOTER NAME QUALIFICATION INDUSTRY EXPERIENCE KEY SKILLS MENTOR’S NAME INDUSTRY EXPERIENCE KEY AREAS OF MENTORING EMAIL ADDRESS

WHAT IS YOUR COMPANY’S VALUE PROPOSITION? Idea Pitch Describe the key attributes of product/service you are developing

Problems/ Opportunity What problem you are trying to solve by your Product/services? What are the alternatives present to address the problem

BREAKTHROUGH What solutions/ technology are you trying to give the problem facers? OR How do you address the problem with your features in the solution?

THE MARKET OPPORTUNITY Brief on Who are your customers? How are you going to make money? Market and industry: Include relevant research on your market and industry (market size, market segments, your product’s niche, the market’s growth prospects, new trends and technologies, and any barriers to entry)

Competition: Plausible challenges from outside competitors Competition: Plausible challenges from outside competitors. (Description of competitors’ products, distribution channels, pricing and partnership). Consider developing a competitive matrix that lists the key attributes of your product and your competitive advantage and positioning. Customers and end users: Provide an outline for the target customers for your product or service. Refer to any customer testimonials if any. Sales and marketing strategy: Explain how you will get the product into the customers’ hands. Provide a revenue model and describe the sales cycle and process. Include a description of the channels to market and your marketing communications strategy.

MILESTONES Based on the appropriate timelines for the individual milestones, detail the actions your team will focus on to further build the organization’s value. Actions include key hires, new financing, sales milestones, new product launches and strategic partnerships.

BUSINESS MODEL Explain your Business model

PRESENT STATUS OF PRODUCT Describe the present status of your Idea/ prototype/product or technology Do you have any pictures ,videos or actual demo of your product? You can share YouTube links .

MARKET RESEARCH, COMPETITION ANALYSIS AND RISKS Demographics of the market segment. What is the value of product’s market size?

YOUR COMPETITIVE ADVANTAGES What are your advantages that cannot be easily imitated? Eg: Patents, production cost ,data, contracts, competitive pricing etc..

PRICING What are the pricing techniques used for getting revenue? What would the ideal price for the product to meet all the costs? (Provide with a break up of prices associated with, in a stage wise manner right from formulating the business plan through product prototype development to product commercialization)

CURRENT FINANCIALS Present all the Costs of key activities. What are your fixed and variable costs of selected business model, connected to product development cost, customer acquisition, staff, etc. (sales and marketing, research and development, recruiting costs and salaries of new hires, equipment, capital expenses, legal and accounting) Potential Sources of Revenue.

MISSION DEMO DAY What are your plans for next 24 months for the product development if given a chance of incubation? Brief on the same in a phased manner. Explain on how you think your product is scalable and when do you plan to launch if you have not already done so. Outline the next R&D steps to further build on or improve your offering. Include a discussion of intellectual property (for example, patents, copyrights, trademarks) and any technology partnerships if you are looking forward for the same.

REQUIREMENT FROM TBI NITC List out the requirement you seek from TBI NITC. Say for example, funding, incubation space, mentorship, lab & library facilities, softwares etc.