An Overview of the Courses & University Leuven Presentation An Overview of the Courses & University

Today Overview of the School of Marketing and Management Insights into the courses Click on the picture for the video to work

Coventry Business School Coventry Business School School of Strategy and Leadership Coventry Business School School of Economics , Finance and Accounting Coventry Business School School of Marketing and Management Coventry Law School Purple is the business school, which is 50 years old.

School of Marketing and Management 3 broad subject areas MARKETING PG in Advertising and Marketing, International marketing, Brand Management, Digital Marketing Management) HUMAN RESOURCE MANAGEMENT EVENTS, SPORT & TOURISM

3 Key Business Functional Areas BUSINESS MANAGEMENT FUNCTIONAL AREAS Finance (Money) Marketing (customers) Human Resource (people) ‘Mix’ will vary depending on the course chosen

January 2019 Bachelor of Advanced Business Management (Option in Digital Marketing and Communication) MSc International Marketing (Advanced Entry) Bachelor of Advanced Business Management (Option in International Management) MSc International Business Management (Advanced Entry) MSc International Business (Advanced Entry) Bachelor of Advanced Business Management (Option in Human Resource Management) MA Human Resource Management (Advanced Entry) MSc International Human Resource Management (Advanced Entry) MA Marketing Management (Advanced Entry) MA Advertising and Marketing (Advanced Entry) Bachelor in Advanced Business Management (Option in Sports Management) MSc Sport Management (Advanced Entry)

PG Courses January 2020 Marketing related areas: MA Advertising and Marketing; MA Brand Management; MSc International Marketing Management MSc Digital Marketing Management MA Advertising and Marketing aims to prepare students to develop expertise and become professional practitioners in advertising and marketing by equipping students with the theoretical knowledge, skills and personal attributes required by employers from a range of public, private and voluntary organisations involved in marketing communications and/or advertising activities. Our graduates will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. The aim of MA Brand Management is to prepare students to develop the expertise to become professional brand managers in a range of sectors. Our graduates will develop into critical and reflective brand management specialists, capable of excelling across international boundaries and cultures. The course should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making. The growing interest in luxury branding is critiqued within the course. The course includes the theoretical underpinning behind building a luxury brand that for example makes a customer wait for an extensive period of time for the latest ‘must have’ product or service. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers. The course provides students with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management and approaches to managing a brand over different geographical areas. The course combines current thinking and developments surrounding global brand management with illustrative examples for students to draw from and particularly focuses on branding in an international context. The aim of MSc International Marketing Management is to prepare students to examine the management of the marketing process. Our graduates will develop into critical and reflective international marketing management specialists, capable of excelling across international boundaries and cultures. The aim of MSc Digital Marketing Management is to prepare students to develop the necessary skills and personal attributes to become professional digital marketing managers capable of managing the digital marketing team in a public, private or non-profit sector. The course has digital marketing management at its core, and provides students with the specialist knowledge and skills of a digital marketing manager to ‘develop their ability to apply knowledge and understanding of [digital marketing management] to complex issues both systematically and creatively’ (QAA Subject benchmark statement for the Masters’ awards in Business and Management, 2015). The course also develops significant general marketing management skills and covers marketing communications management and marketing planning related knowledge in order to prepare students to think strategically and to respond effectively to future organisational challenges.

Sem MSC International Marketing Management FBLT054 MA Advertising and Marketing FBLT055 MSC Digital Marketing Management FBLT056 MA Brand Management Credits. 1 Marketing Strategy Planning and Control  7016SMM Marketing Strategy Planning and Control 7016SMM 15 Consumer Behaviour 7014SMM   Advertising Psychology 7020SMM Marketing Communications 7013SMM Digital Marketing Strategy  7015SMM Brand Analytics 7033SMM 2 International Brand Management 7017SMM Sales Management  7021SMM Managing Digital Marketing Projects 7024SMM Global Marketing. 7018SMM Global Advertising Management   7022SMM Digital Marketing Analytics 7025SMM Contemporary Brand Research 7034SMM Managing Marketing Metrics 7019SMM Crisis Management and Public Relations. 7023SMM Disruptive Technology in Marketing. 7026SMM Service Operations 7028SMM Creative Advertising 7029SMM Managing Global Marketing Teams 7030SMM Luxury Branding 7035SMM   3 7002CRB Global Professional Development –Consultancy 10 7012SMM Postgraduate dissertation/consultancy project 50

Variety in Teaching and Learning Coventry Business School

Innovative Teaching Run Your Own Event

International Field trips (Athens Trip) Seminar on Negotiations Live Case Study with Mentos

Example of Specialised Teaching Facilities (DigiCom LAB) Innovative, creative, and collaborative environment Industry-focused hardware and software Adobe apps, social networking platforms, blog and website building apps Developing a portfolio and enhancing practitioner skills Adobe Apps, Social Networking, Blog/Website building apps

Why Choose Us? Excellence in teaching and student experience ​ Vibrant business school recognized nationally and internationally  ​ Courses designed for employability ​ Global outlook ​ Dynamic, growing and diverse sector, with many regional opportunities ​ Transferable business and academic skills ​

Graduate Positions

Stay in touch If you want more information on any of the courses, contact: Follow us Twitter: @CovUniFBL Facebook: /CovBusinessandLaw Or email questions to: info.fbl@coventry.ac.uk