The saga of fashion
Introduction Miss India Khadi is a national pageant for emerging talented beauties and aspiring designers across India for their contribution to enhance the popularity of Khadi . Our foundation is continuously working to create awareness among people on various social issues like sex criticism, transgender, acid victims, female infanticide, women empowerment for welfare of society by organizing grand fashion shows in more than 200 cities and 400 institutions.
Core beliefs Mission : Endeavoring to leverage the skills of our handloom industry , with the fresh ideas of our young designers and models to showcase the elegance of Khadi. Vision: Miss India Khadi targets to maintain the uniqueness of Khadi by maintaining its product quality, with unique designs and taste to have a premium positioning in consumer’s mind by maximizing the value of our stake holders. Corporate values: Team work Value creation Integrity Innovation
USP Pan India media coverage Enriched bandwidth of executives Young designing ideas with elegant models from more than 200 cities and 400 institutes Working for social cause and showcasing various aspects of women empowerment through our events Competitive advantages
ATL deliverables Print media coverage Television Radio. Adverts & press releases: The event will have around 2 advertisements* 1) national daily newspapers. 2) press conferences will be held pre and post event Dainik bhaskar is our print media partner Television Our local TV network partner. ‘On air promotions, logo of the event on news, special coverage of pre event activities and special interaction with the celebrity & our special guest Radio. Event will receive promotion on AIR by our radio partner
BTL deliverables Displaying logo of your company Standees and canopies Banner , back drop, projector, gift hampers Event t-shirts, advertising discs, flyers Standees and canopies Allot an area at all our venues for your canopy Sales promotion Coupon distribution, discount voucher distribution Video presentation, business promoting speech
TTL deliverables Dainik bhaskar (digital media partner) Monthly reach of 102 million users 2 billion page views (Google analytics, Sep 2017) Online voting site (www.pageantvote.net) Your brand will be displayed to every voters visiting our voting site and past analysis has invited 0.15 billion visits on our online voting site Digital marketing Promoting your brand on the official web-pages of universities/ event venues associated with us Social media promotion of your brand through our FB, Instagram, Twitters pages
Business perspectives Convey the benefits of your products/ services Getting three mediums of marketing promotions ATL , BTL and TTL Helps you to understand where can you convert your potential customer into actual customer through market survey Helps you to understand the customer perceived value for your products/ services through market survey Distinguish your business above your competitors Create a unique brand positioning
Association with good cause creates positive publicity for your brand.