Commercial broadcasters & sales houses seek a Directive that

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Presentation transcript:

AVMS: Ensuring current review positively impacts European jobs, growth and investment Commercial broadcasters & sales houses seek a Directive that Upholds media plurality, cultural diversity and creativity Preserves the competitive strength of Europe’s audiovisual media sector in a converged world Enables multi territory distribution of content, freedom of expression, media pluralism and audience choice Ensures strong protection of minors, human dignity and media diversity/plurality Enables advertising as a key driver for ﬁnancing media content This means rules that follow 5 principles Country of Origin Principle is vital and should remain the cornerstone of AVMS-D AV audiences benefit from robust protection and further restrictions are disproportionate AVMS-D should provide for appropriate and proportionate access services Greater flexibility for commercial communications to maximise investment in content, reflecting changing consumer expectations and ability to compete in a global marketplace. Rules on promoting European works should be proportionate and respect audience demand, innovation and niche/small services (i) (i) C+ does not endorse this position February 2017