1. Effective Public Policies to Develop and Sustain a Vibrant Cultural Sector Fourth Inter-American Meeting of Ministers of Culture and Highest Appropriate Authorities November 20, 2008

2. 2 Overview  Developing and Sustaining a Vibrant Cultural Sector: Canada’s Cultural Policy Toolkit  Guiding Principles  Tools of the Toolkit  Connecting Canadians  Access to global and Canadian culture  Promoting and Protecting the Diversity of Cultural Expressions  Challenges

3. 3 Canada’s Cultural Policy Toolkit: Guiding Principles  Canada Supports Arts and Culture Because:  Culture plays a role in civic life;  Artistic expression is valuable to a dynamic society;  Diverse voices and viewpoints enrich culture and society;  Culture cannot fully thrive on its own;  Culture and creative activities are drivers of the knowledge economy and innovation.

4. 4 Canada’s Cultural Policy Toolkit: Tools of the Toolkit  Legislation/Regulation  Direct support  Partnerships

5. 5 Canada’s Cultural Policy Toolkit: Connecting Canadians  Diversity in geography, languages and background  Shared citizenship and values  Importance of accessing Canadian diversity in a wide array of global choices

6. 6 Canada’s Cultural Policy Toolkit: Access to culture from around the world and from Canada Belief in the creativity and dynamism of the marketplace Openness to other cultures enriches Canada Need to carve a space for Canadian culture

7. 7 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions  Recognizes the right of States to adopt measures in support of their diverse cultural expressions  Recognizes the dual nature of cultural goods and services (economic and social)  Entered into force on March 18, 2007  Ratified by 93 countries (including Canada)

8. 8 Canada’s Cultural Policy Toolkit: Challenges  New distribution models  Retail and media convergence  Demographic changes

9. 9 Conclusion  Addressing these challenges:  Finding solutions both domestically and multilaterally;  Guiding principles and areas of focus remain the same.