1. Current developments in EU audiovisual policy For the Serbian delegation Roel van de Ven November 5 th, 2014

2. 2 Change in Media 1.Convergence 2.EU mediapolicy and regulation 3.Dutch view

3. The Netherlands: Connected, Open & Digital 70% of Dutch owns a smartphone 7,4 million of Dutch owns a tablet (on population of 16,8 M) A third of the Dutch watches video on demand 75% watches on TV Young generation has less interest in lineair TV Subscribtion TV (Netflix) grows very fast A third of the Dutch uses streaming music services 3

4. 4 Convergence and the consumer

5. 5 Convergence; fear

6. 6 Convergence; fear of dominant positions

7. Convergence & diversity 7

8. EU mediapolicy and regulation 8

9. EU Treaty and Protocol public broadcasting » Treaty (..) be without prejudice to the competence of Member States (..) public service broadcasting insofar (..) does not affect trading conditions and competition (..). Audiovisual Media Services Directive Free movement AV-services Minimum harmonisation: European works, advertising, acces, list of events of major importance, independent supervision Country of origin principle Communication on the application of state aid rules to public broadcasting 9

10. EU mediapolicy and regulation Present debate Focus on : Revision AVMS Directive? more rules to protect cultural diversity ? Country of origin > country of destination 10

11. Dutch views on media the EU and a global world 11

12. Dutch views on media the EU and a global world 1.Internal/open market is cornerstone This is why country of origin is important 2.Changes in media ask for less rather than more rules 3.NL believes in a mixed landscape: with both public and commercial players 12