Background. Waitrose launched the successful LOVE life range in 2011 on the premise of nutritious food can taste great and should be enjoyed. Following.

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Presentation transcript:

Background. Waitrose launched the successful LOVE life range in 2011 on the premise of nutritious food can taste great and should be enjoyed. Following a strong Christmas, advertising in January 2013 was to focus on promoting the range in a targeted way. Waitrose, LOVE life range Using the flexibility of digital for day-part targeting Idea. To make full use of the flexibility of our roadside digital network (LD6) for a day- part targeting campaign. Specific breakfast, lunch and evening meal related copy would run at appropriate times of day, enabling Waitrose to showcase the full range in a relevant manner. This ran alongside an Adshel 6-sheet campaign in proximity to Waitrose stores

Waitrose, LOVE life range Three pieces of copy ran throughout the day Breakfast 6am-11am Lunch 11am-4pm Dinner 4pm-3am

CoverageNational Media agencyMGOMD Specialist agencyPosterscope Environment & formats LD6 - London digital 6-sheet network Adshel 6-sheet Number of faces 1750 x Adshel 6-sheets 100 x LD6s Target audienceShoppers in Waitrose areas Date & Duration7 th Jan – 27 th Jan 2013 Waitrose LOVE life range Campaign details