THINK Public Relations Wilcox/Cameron/Reber/Shin

Ch 16: Entertainment, Sports, and Tourism

Overview Public relations in entertainment, sports, and tourism Promoting a personality Promoting an entertainment event Sports publicity Travel promotion

Public Relations in Entertainment, Sports, and Tourism Growing interest in careers in sports, entertainment, and hospitality among public relations students

The Entertainment Industry Involves serving as publicist Damage control is a key task. Ethical issues Can you say… Harvey Weinstein Kevin Spacey

Promoting a Personality Preparation Get newsworthy facts through interview. Develop a short bio. Develop a media kit. Determine what about the personality is to be “sold.” Decide target audiences. Make telephone and e-mail pitches.

Promoting a Personality You’re a ‘publicist’ Conducting the campaign News release and photo opportunities Public appearances How to you arrange public appearances? Straightforward? Stunts? Guerilla tactics?

What Do You Think? What is the drip-drip-drip technique, and why is it often employed in the entertainment industry? -> The "drip-by-drip" technique involves a steady output of information as the event is being planned.

Promoting an Entertainment Event The “drip-drip-drip” technique Repetition and steady output of information (drip, drip, drip) The movie industry Planters and bookers Product tie-ins

Promoting an Entertainment Event

Sports Publicity Sports publicists embrace the normal PR toolbox but they also try to stir fan emotion. Promoting “heroes” Managing crises Developing sponsorship ties Loss of endorsements Risks of endorsements

What Do You Think? Which tactics do sports publicists employ to stir fan emotions?

Travel Promotion Stimulating desire to visit Online and in travel publications and programs Arranging for traveler to reach the destination Cooperation with tour booking Assuring a good time while tourists are there

Travelers by Age

Travel Promotion Appeals to target audiences Packaging Tourism in times of crisis Travel PR professionals should be prepared to deal with all sorts of crises. Example: stop ads after major air disaster

Generally speaking, where does celebrity come from? See Chapter 16

A dominant aspect of today’s mass media is the cult of: celebrity

The first step in conducting a personality campaign: See Chapter 16

The primary goal of any campaign for an entertainment event: See Chapter 16

What is “Drip-drip-drip” publicity? See Chapter 16

What is the danger of excessive promotion of a celebrity? See Chapter 16

Professional entertainment publicity work is geographically concentrated where? See Chapter 16

Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population. 12-24

Seventy-three percent of the respondents in the “Moviegoers: 2010” study said they first heard about a movie through ______. See Chapter 16

Which industry provides excellent opportunities for market-based public relations, like product promotion? See Chapter 16

Sports publicity programs at both the college and professional levels are designed to do what? See Chapter 16

Which professional sport does the chapter say had embraced Twitter and was encouraging its athletes to “tweet”? See Chapter 16

The work of sports publicists can include what? See Chapter 16

What are the the responsibilities of a travel promotion professional? See Chapter 16

What word does the chapter say is “key” in travel public relations? See Chapter 16

What is true of crisis management in the travel industry? See Chapter 16