BellWork How does advertising influence shopping habits? CHAPTER 1 BellWork How does advertising influence shopping habits? Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. Why do you think creativity is an important factor in advertising? In today’s high-tech society, advertisers must find creative ways t o grab and hold consumers’ attention.

CHAPTER 1 Chapter 1 What Is Advertising?

What Is Advertising? 1.1 History of Advertising CHAPTER 1 What Is Advertising? 1.1 History of Advertising 1.2 Influences on Advertising 1.3 The Advertising Industry and Careers

1.1 History of Advertising CHAPTER 1 1.1 History of Advertising Objectives Explain how advertising has changed to meet the needs of changing times. Describe inventions that have impacted advertising. Terms advertising infomercial

The Changing Times in Advertising CHAPTER 1 The Changing Times in Advertising First signs of advertising Advertising in the early centuries Advertising in the 20th and 21st centuries Advertising trends in American history Early advertising trends Mass production Changes in the advertising industry

Question What is consumer society and how does it affect advertising? CHAPTER 1 Question What is consumer society and how does it affect advertising? A consumer society is one that has shifted from self-sufficiency to dependence on the marketplace. As a result, advertising expands.

Inventions Impacting Advertising CHAPTER 1 Inventions Impacting Advertising Printing press Radio Television and cable television Internet

Question How has the internet changed advertising? CHAPTER 1 Question How has the internet changed advertising? The web provides wide exposure for products and services.

1.2 Influences on Advertising CHAPTER 1 1.2 Influences on Advertising Objectives Describe environmental influences on advertising. Describe social and political influences on advertising. Describe consumer influences on advertising. Terms green marketing industry trade groups consumer

Environmental Influences CHAPTER 1 Environmental Influences The environmental impact of print advertising Advertising when environmental disaster strikes

Question How can companies use advertising as a public relations tool? CHAPTER 1 Question How can companies use advertising as a public relations tool? Companies can explain their commitment to the environment and to resolving an environmental disaster.

Social and Political Influences CHAPTER 1 Social and Political Influences Social and ethical responsibility Political advertising Influence of industry trade groups

Question How do industry trade groups influence advertising? CHAPTER 1 Question How do industry trade groups influence advertising? Industry trade groups run advertising campaigns that put their product or service in a favorable light or that influence public opinion regarding policies that affect their industry.

Consumer Influences Analyzing consumer motivation CHAPTER 1 Consumer Influences Analyzing consumer motivation Getting the message to consumers

Question Why do today’s consumers have more power over advertising? CHAPTER 1 Question Why do today’s consumers have more power over advertising? Through the use of blogs, e-mails, text messaging, and DVRs, consumers can control the advertisements they receive.

1.3 The Advertising Industry and Careers CHAPTER 1 1.3 The Advertising Industry and Careers Objectives Explain how the advertising industry works. Describe the participants (careers) in the advertising industry. Terms product advertising brand brand advertising corporate advertising advertising agency advertiser boutique advertising agency

How the Advertising Industry Works CHAPTER 1 How the Advertising Industry Works Types of advertising Product advertising Brand advertising Corporate advertising The advertising agency

CHAPTER 1 Question Why would a company decide to hire an advertising agency instead of creating its own advertisements? Advertising agencies have the specialized capability to develop and carry out the company’s advertising plan.

Participants in the Advertising Industry ADVERTISING AND SALES PROMOTION 1/18/2019 CHAPTER 1 Participants in the Advertising Industry Advertising agency services and careers Media services and careers Support organizations and careers CHAPTER 1

Question Why might an advertising agency outsource certain tasks? CHAPTER 1 Question Why might an advertising agency outsource certain tasks? An advertisement agency outsources tasks in areas where others may have greater experience and expertise.

CHAPTER 1 Assignment #1 Working with a partner, design a timeline for the history of advertising. Include pictures (yes you will have to draw them and that is okay if you are not an artist) of major inventions and people who had an influence on advertising over the years. Be sure to include captions for the images.

CHAPTER 1 Assignment #2 The U.S. government has increasingly concerned about the obesity problem. Companies that produce sodas have taken a direct hit as one of the causes for obesity. Your team has been hired by a major soda manufacturer to develop and advertising campaign that emphasizes the company’s commitment to the health of consumers. Prepare a PowerPoint presentation to describe your advertising campaign for the soda manufacturer.

CHAPTER 1 Assignment #3 Not all advertising involves the promotion of products and services. Some corporations use advertising to enhance their image, promote a philosophy, or support a cause. Select a high-profile corporation that you think could benefit from corporate advertising. Develop an ad and present it to the class, using visual aids. (You will be working in pairs)