Spicaholics Taste of your homeland

Outline Value Proposition/What is Spicaholics Customer Segments Channels Customer relationships Revenue Streams Key resources Key partners Key activities Cost structure Expansion possibilities

What is Spicaholics? Service to provide you with the ingredients you need to cook as you did in your home country MVP: online shopping website to buy quality homeland spices Feature: access spices unavailable in Spain PAIN: cannot find homeland spices in Madrid Expensive to buy bulk in exclusive stores GAIN: easy & fast to buy online buy in small quantities PAIN-KILL: save time and money

How does it work Features: Spices differentiated per country Chat window to ask questions Give comments on products Easy to use buy mechanism See of product is in stock in Spain

Customer Segments Cheap Fast and available Wide range of choices International Students ExpatRIATEs Cheap Fast and available Wide range of choices Good quality

Market Statistics Price range Percentage 2-5 € 80% Target market share Population (milllions)   Total Foreigners % in Population Outside EU 2011 Spain 5,6 12,3% 3,3 7,2% EU 33,3 6,6% 20,5 4,1% 2012 5,7 12,0% 3,2 6,9% 34,3 6,8% 20,7 1. Price range Percentage 2-5 € 80% Survey results Target market share 10% Target student 7000 2. International Students in Spain   72.488 5th in EU 2011 Estimated expat in Spain 60.000 Target market share 10% Target expat 6000 3. Diplomatic Missions in Spain   118 in Madrid (Embassies and Consulates) 36 in Barcelona 11 Sevilla 9 Valencia EU Population Statistics 2012 3-17072013-BP-EN http://www.iie.org/en/Services/Project-Atlas/Spain/International-Students-In-Spain j http://en.wikipedia.org/wiki/List_of_diplomatic_missions_in_Spain

Channels

Channels Web and mobile Website Social networks App Physical Branch

Customer Relationship KEEP: - loyalty program - extend products - newsletter updates GET: - social media - e-brochures GROW: - referrals - cross-sell

Cost Structure 968,000 € OPEX CAPEX Cost of sale: 732000 Logistics costs: Transportation cost: 20000 Inventory carrying cost: 24000 Marketing & administrative cost: 20000 Wages: 108000 Utilities: 2000 Tech costs: 5000 Other operating costs: 7000 Fixed Assets: Conditioners, servers, other tangible equipments : 50000 968,000 €

Revenue Streams Strategy: Provide our customers easy access to spices they missed Make them happy with taste of homeland Product range: 50g & 100g Top 20 product at the start-up Asset Sale & Advertising

Revenue Streams Price tactic: Volume priced Stock Long shelf life Price range 0,70-5,0 € Affordable to buy Purpose: Gain through high demand

Revenue Streams Purpose: Gain through high demand Student / month 5 €   Student / month 5 € Student / year 55 € # Student 7.000 Sub Total: 385.000 € Expat / month 15 € Expat / year 180 € # Expat 6.000 1.080.000 € Total: 1.465.000 € Purpose: Gain through high demand

Universities/ALUNI in Madrid Key partners Partners and Suppliers needed to make the business model work Raw materials suppliers Logistics company Universities/ALUNI in Madrid

Key activities Order management Logistic On-line marketing Event management Physical branch operation Diversification of activities

Key resources Finance: Friends, Family and Fools (FFF), own savings. Physical: Human Resources: sales and logistics coordinators, website administrator, delivery staff and advisor.

Expansion

Thank you for your attention Spicaholics – Taste of your Homeland