OPENING JANUARY 29,2018-GET YOUR TEXTBOOKS

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OPENING JANUARY 29,2018-GET YOUR TEXTBOOKS Answer the following questions: Where do you encounter advertising? What are some memorable advertisements? What makes them memorable? Do you think advertisements have an effect on personal interests?

ADVERTISING TECHNIQIUES

1.bandwagon - everyone else has it, I should too! Vocab. Unit 2: Act. 2.4 - pictures on lesson slide 1.bandwagon - everyone else has it, I should too! 2.avant-garde - be cool, one of the first or few to have a product 3.testimonials - people say good things about a product (often use famous people) 4.facts & figures - provable statements, statistics & percentages convince the buyer...can be misleading!! 5.transfer - associating emotions with an ad, usually good feelings

Everyone else has it, so I should have it too!! Cool people have it, 1st to have it, only SOME have it (sense of being special) People (normal or famous) say good things about product

Connect good feelings with a product - feel emotions about a product Statistics and percentages...but… numbers can be misleading!! (25% of what???) Connect good feelings with a product - feel emotions about a product

transfer & testimonial avant-garde facts & figures transfer & testimonial

facts & figures transfer testimonial

avant-garde bandwagon testimonial

transfer facts & figures avant-garde bandwagon

Your groups you will look at your assigned technique, paraphrase and create a visual for your technique. You need one person to facilitate (lead), one person to record (write) and one person to draw the visual. The person who leads will be the spokesperson for the group. You are placing your information in your book and reporting out to the class your paraphrase and drawing. You have 10 minutes! This is a grade!

Turn in tomorrow. Not a homework grade: it is a class grade! Use print, online, and television advertisements to analyze the use of advertising techniques. Use your pages 99-100 and circle the technique(s) used in the ads, and provide evidence for each technique used. Turn in tomorrow. Not a homework grade: it is a class grade!

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures Here we go...

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures It’s a secret...only the smart people know...

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures being “different” or special Only “certain” people do this